What is lead generation?
Lead generation is the process of transforming anonymous web traffic into qualified contacts (such as email subscribers) who are likely to become customers.
No matter what business you’re in—leads are the lifeblood of your company. Having a steady stream of people interested in your offering means that you’ll constantly have new customers coming through the door, rewarding you with revenue. Without them, sooner or later, your audience would evaporate.
For that reason, creating a pipeline for attracting web traffic and converting clicks into contacts is the best way to ensure your small business survives and thrives over the long-term.
Collecting leads online typically involves growing your email list and segmenting your audience so you can proactively nurture your leads until they’re ready to buy. There are dozens of tactics to help you do just that, but we want you to focus only on the proven strategies that will deliver the biggest return for your effort.
That’s why we’ve compiled insights from hundreds of thousands of companies all over the globe into this single Guide to Lead Generation.
Here’s what we’ve put together for you: