Quick quiz: say you use Shopify or another ecommerce platform, and you’re running an ad or an email promotion to try to sell a certain collection of products in your online store.
When people click through, where should they wind up?
Now, you could do what many retailers do and send them to your homepage or your online store’s main page. Seems logical enough, since this is where all of your products are available for sale.
But in our experience, this isn’t likely to give you the biggest return on your ad spend.
Instead, the best place your potential customer can land after clicking on a promotion is a hyper-focused and highly relevant landing page—a landing page designed specifically to convert traffic into ecommerce sales.
Now, you can use Leadpages to create landing pages that are ultra-effective and allow customers to buy the products in your Shopify store without leaving your landing page.
Here’s how it works:
Using the HTML widget in our new drag-and-drop landing page builder, you actually have the ability to place a Shopify cart and Shopify buy buttons directly on any drag-and-drop landing page you create.
All you have to do is generate an embed code in your Shopify account and paste it into the HTML widget on your page. To see exactly how easy this is, click below to download our step-by-step PDF guide:
But that’s not all we wanted to tell you.
Now Available: 3 New Leadpages Templates Optimized for Shopify
We’re so pumped that Leadpages works so well with Shopify that we designed and optimized three new drag-and-drop landing page templates specifically for use with Shopify carts and buy buttons.
If you’re already a Leadpages member, you can log into your account now to check out the Shopify One-Item Landing Page, the Shopify Multi-Item Landing Page and the Shopify Thank You Page in our drag and drop builder.
Our in-house graphic designer Taylor Wegner created all three Shopify-optimized templates with a strong emphasis on clean, modern and minimal design. This allows your products to take center stage.
There is very little copy or imagery on any of the templates apart from what you need to sell your products. People who land on these pages are assigned one job and one job only: to buy what you’re selling.
Taylor also designed this template to harmonize with Shopify’s own design elements and logo, so that potential customers are reassured by the knowledge that they are shopping on a secure and trusted platform.
Let’s take a closer look at each of these three landing pages and how to use them.
The Shopify One-Item Landing Page
Use the one-Item template when you want to drive sales of a specific product.
The top of this page features two large photos of your featured product, a product description, and a buy button—all the essentials, no distractions.
Below, you can choose to take advantage of social proof by pulling in positive reviews from social media and tell your story with the About Us section.
If a visitor isn’t interested in this particular item—or if they’re interested in more than one item—this page gives you a second chance to make a sale. Toward the end of the page, you can include a few related items customers might also like.
You could add additional HTML widgets here, but if you really want to encourage visitors to spend some time shopping, you can link these additional sections to the Shopify Multi-Item Landing Page.
The Shopify Multi-Item Landing Page
The Multi-Item Landing Page template pulls in an entire collection from your Shopify store, allowing you to showcase more inventory.
While this page looks like it contains a lot of detailed content (with multiple product photos, detailed descriptions and buy buttons), it is actually incredibly easy to create. All you need to add is your banner photo and intro copy, and perhaps a bit of content about your store toward the footer.
All of the product information in the middle of the page is pulled in by pasting just one buy button code into the HTML widget—Shopify allows you to generate a buy button embed code for an entire collection.
You can also get to this page from one other unique source: the Shopify Thank You Page.
The Shopify Thank You Page
At Leadpages, we always recommend that you pair each opt-in page with a custom thank you page connecting new leads to the next step you’d like them to take.
If that next step is a purchase, our new Shopify Thank You Page is just the ticket.
Say someone signs up for your online mailing list, subscribes to your newsletter, downloads a freebie, or joins your VIP club.
When you set the Shopify Thank You Page as your custom thank you page for your original landing page or opt-in form, your new subscribers will end up here—where you can thank them not only with words, but with a discount code off their next purchase.
Simply link the call-to-action button and/or the product image(s) below to a multi-item or single-product page, and you’ve created an automatic way for your most interested visitors to become customers right away.
You can also set this page as the custom thank you page for any Leadbox opt-in form. For instance, you could set up a timed or exit popup prompting visitors to join your mailing list, then show them this page with the discount code. Or link this thank you page to any Leadbox on your homepage or in a blog sidebar.
For step-by-step instructions on how to use each of these landing page templates with Shopify buy buttons, download our PDF guide below.
With Shopify and Leadpages together (plus your email service provider of choice), you don’t just have an online store—you have an automated, incredibly effective ecommerce funnel.
And if you’re not using Leadpages yet, click here to try it out. We can’t wait to help your online store grow.