Start a Chapter
Let’s start at the very beginning. In this chapter, we’ll settle on our landing page definition, discuss main types of landing pages, and some common characteristics that most landing pages share. This chapter will get you started thinking about what your landing pages can accomplish, with plenty of resources to help you do it.
From the uses you know of to some that you don’t, we’ll cover what businesses and marketers are doing with landing pages today. Included here are many best practices and suggestions for how to get the highest ROI out of the landing pages you create, while exploring the variety of ways they can contribute to your business.
In this chapter, we demystify the process of writing the copy and designing the layout for your landing pages. Whether you identify as a copywriter or designer, or feel completely inept in both facets, we’ve got you covered with tons of step-by-step advice and resources that will help you become a star at both.
Once you’ve created the landing page of your dreams, the party isn’t over. In this chapter, we’ll discuss some common conversion rate optimization strategies and speak in layman's terms about what it really means to test your landing pages. Leave the science and math at home, and we’ll talk common sense strategies for better conversion rates.
You can design and create the best net in the ocean, but if you’re not near the fish, you’ll never catch a thing. The same goes for your landing pages. If your landing page doesn’t have traffic, it doesn’t have leads. And no leads, means no sales. We’ll discuss no-nonsense methods you can use to day to get more, and better, eyes on your pages.
Once you’ve got a system working, and leads coming into your pipeline, it’s common to wonder what’s next. We’ll take you beyond the world of landing pages in this chapter, and discuss some common marketing automation tactics, to give you ideas of what you can do with your growing business.
This guide is brought to you by the fine folks at Leadpages. We’re the number one landing page builder in the world, with over 40,000 marketers that trust our software every day to grow their businesses.
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Leadpages is the number one landing page builder in the world. With over 40,000 customers, and billions of visits to the landing pages that've been built by our clients, we've learned a lot about lead generation and growing small business—and we're excited to share that knowledge with you.