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The Definitive
Guide to Landing Pages
Guide to Landing Pages
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Guide to Landing Pages
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Introduction

The Guide to Landing Pages

Whether you’re branching out into new audiences or engaging with your existing customers, landing pages make it possible for you to deliver the right message to the right audience so that you can get the biggest possible return on your time and money.

Still sending web traffic to your home page and hoping for the best? Stop it. Right. Now. Your hard-won web traffic is too precious to waste on an under-optimized page that points people in a dozen different directions.

Focused on a single-mission and customized to your audience, landing pages transform your web traffic into qualified leads and loyal (happy-to-recommend-you) customers.
landing pages transform web traffic into leads

Whether you’re running an ad on social media or announcing a promo on your website, we want you to be more strategic about which pages you create and how you create them.

This guide is designed to cover the ‘must-know’ fundamentals as well as the most important tips & savvy strategies that have proven to work across hundreds of thousands of business. We’ll start with the very basics and make our way down to the nitty-gritty of effective landing page copywriting and design.

Here’s what we’ve put together for you:

Learn the basics: Foundational Strategy

Chapter 01
What is a landing page?
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Chapter 02
Why do I need landing pages?
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Chapter 03
When should I use a landing page?
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Chapter 04
How do landing pages work?
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Chapter 05
Types of Landing Pages
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Get Creative: Content

Chapter 06
Essential landing page elements
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Chapter 07
Landing page copywriting
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Chapter 08
Landing page design
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Chapter 09
How to create a landing page
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Go Pro: Optimization

Chapter 10
Landing page best practices
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Chapter 11
What should I test on my landing page?
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Chapter 12
How do I send traffic to a landing page?
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Chapter 13
Lead magnets 101
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