Split tests and A/B tests are like mini-experiments that help you improve your website or landing page conversion rate by helping you better understand what exactly compels your audience to take action. Is $5 off more compelling? Or will 10% savings bring more conversions? Red button? Or yellow?
By publishing multiple versions of the same page and driving web traffic to each, you can clearly determine which content is higher-performing and therefore get the highest possible conversion rate. Not to mention that you’ll also recognize patterns and learn about your target audience.
A/B testing, also known as split testing, lets you compare two versions of a landing page or webpage. You can then review the analytics to see which version performs better and which has a higher conversion rate. Once you’ve identified ‘the winner,’ you can send your test and direct all your traffic to only your highest performing content.
To get the best results, your A/B test should compare one variable at a time, such as a headline, color, font, image, or layout. Multivariate testing, on the other hand, looks at multiple variables at once.
In either case, the more you know about how your audience responds to particular types of content, the more effective your marketing will be.
What are some variables you should test and try out?
Unlimited A/B testing is available to Pro and Advanced customers. Simply click on “Create New split Test,” add a variation, choose the page, set a traffic distribution, and launch your test!
A/B testing is one of the best ways to understand your audience and improve your conversion rate. You don’t know what will work until you try it out. The more testing you perform, the more intel you’ll collect about your audience, pages, and customers… so you can run even more successful campaigns in the future!