Year in Review: A Look Back on the Biggest Updates of 2013

By Kat Von Rohr, Writer for LeadPages

Here’s something you may not know…

This time last year, LeadPages didn’t exist. (At least, not as it does today.)

A year ago, LeadPages was still just an idea.The company went by another name. Our co-founders were still preparing to officially launch the LeadPages you know today in January 2013.

But a lot can happen in a year. In just the last 365 days, we have gone from being largely unnoticed to being the unstoppable force in our industry.

For starters, we have released over 50 new page templates for you. That includes dozens of free template downloads here on the blog. We have also created several firsts in our industry, including our sort by conversion tool and LeadBoxes.

We have also added more than 12,000 customers to LeadPages, and more than tripled the size of our staff. We even raised $5 million in venture capital, so we can keep growing and innovating new tools for you.

Knowing That, What Will You Do With the Next Year?

Again we did all this in just 2013. So imagine what you could accomplish in your own business by this time next year — especially if you have the right tools.

To help with that, today I’m giving you an insider’s look at the tools that we released here for you at LeadPages within the last year.

That includes every major update, free template download, and other innovation we released in 2013 — that you can start using in your business right now.

Think of this “year in review” as a quick cheat sheet for you to use as you’re laying out your marketing plans for 2014 and beyond.

January: WordPress Integration + 4 New Templates

We hit the ground running last January with four new page templates for you. Our CEO, Clay Collins also took a moment to show you how to use our WordPress plugin.

1. New template: Giveaway 2-Step Squeeze Page 

Our CEO, Clay Collins dubbed this Giveaway 2-Step Squeeze Page “his favorite page of 2013 so far” a year ago.
Our CEO, Clay Collins dubbed this Giveaway 2-Step Squeeze Page “his favorite page of 2013 so far” a year ago.

2. New template: Basic Centered Squeeze Page. 

Basic Centered Squeeze Page Resized
To this day, this basic centered squeeze page is one of the most popular templates inside LeadPages.

3. Update: Complete WordPress Integration 

Wordpress Right Size
In this video, Clay walked you through how to use our WordPress plugin with any of our LeadPages templates.

4. New template: The Order Form Opt-in Page

This order form opt-in page allows you to disguise your squeeze page as an order form.
This order form opt-in page allows you to disguise your squeeze page as an order form.

5. New template: Launching Soon Page

Fortune 500 companies, Google and Facebook all use Launching Soon pages like this to get their audiences excited about coming product -- and you can too.
Fortune 500 companies, Google and Facebook all use Launching Soon pages like this to get their audiences excited about coming products — and you can too.

February: Speeding Up Your Conversions + 2 New Templates

In February, we followed up with two new templates and a quick tutorial on how to use a faster server to literally speed up your conversions.

1. New template: Special Offer with Countdown: Bonus Sandwich 

This Bonus Sandwich page is “sandwiched” between your sales page and your checkout page, and it offers a bonus that’s only offered for a limited time.
This Bonus Sandwich page is “sandwiched” between your sales page and your checkout page, and it gives you one more chance to offer your buyers a bonus to close the sale.

 2. Tutorial: Speed up Your Conversions

According to Kissmetrics, 40% of your potential customers will abandon your site if it takes more than three seconds to load. In this video, our CEO Clay Collins will show you how to increase your server speed to increase your conversions.
According to Kissmetrics, 40% of visitors will abandon your site if it takes more than three seconds to load. In this video, Clay Collins will show you how to avoid this from now on.

3. New Template: Giveaway (2-Step) Squeeze Page, #2

This Giveaway (2-Step) Squeeze Page, #2 -- aka the “Welcome Gate 2.0 page” -- has been known to boost response by as much as 8x.
This Giveaway (2-Step) Squeeze Page, #2 — aka the “Welcome Gate 2.0 page” — has been known to boost response many times over.

March: Facebook + 3 New Templates

In March, we started featuring templates from LeadPages users, like this webinar page from James Schramko.

1. New Template: Webinar Page from James Schramko

In the months since this was released, this webinar page from James Schramko has become one of our most popular pages.
In the months since this was released, this webinar page from James Schramko has become our highest-converting webinar page.

2. New Template: Thanks for signing up page.

This thank you page allows you to make sales while you’re building your list.
This thank you page allows you to make sales while you build your email list.

3. Tutorial: 3 Reasons to Post Your Pages on Facebook

 In this video, our CEO, Clay Collins is giving you a quick tutorial on how to post your pages on Facebook.
In this video, Clay is giving you a quick tutorial on how to post your pages on Facebook.

4. New Template: Basic Squeeze Page

Since this Basic Squeeze Page was released, it’s become one of our most popular.
Since this Basic Squeeze Page was released, it’s become another popular page.

April: New Templates, Bookmarklets, and First Name Fields

In April, we really started ramping up. We released more templates from our customers and from our own Conversion Lab. In fact, we released more templates than I have room to give you here.

We also added several new features, including Bookmarket and First Name Fields that you can see below.

1. New Template: Video Fake-Out Squeeze Page (Co-created with Charles Kirkland) 

This Video Fake-Out Page originally grabbed Charles Kirkland a 72% conversion rate.
Charles Kirkland originally got a 72% conversion rate on this Video Fake-Out Page.

2. New Template: YouTube Landing Page (Co-Created with James Wedmore)

If you have a YouTube channel, this YouTube Landing Page from James Wedmore is the page to check it out.
If you have a YouTube channel, this YouTube Landing Page from James Wedmore is the page to check out.

3. New Feature: You Can Now Use First Name Fields

As of April of this year, you can now add first name fields to your pages.
As of April of this year, you can now add first name fields to your pages.

4. New Feature: Edit Your Pages with a Single Click with Bookmarklet

This is Clay’s favorite “pet feature.” It’s called “Bookmarklet” and it allows you to bookmark your pages so you can edit them with a single click.
This is Clay’s favorite pet feature. It’s called “Bookmarklet” and it allows you to bookmark your pages so you can edit them with a single click.

May: New Templates for Your Podcasts, Blog Posts and Webinars

In May, we started releasing templates for podcasters, bloggers, and more entrepreneurs who hosts webinars. We also released one of our favorite features, known as “pre-populating your name fields.”

1. New Template: Podcast Page

This podcast page helps you get higher rankings in iTunes, while you build your email list.
This podcast page helps you get higher rankings in iTunes, while you build your email list.

2. New Template: Webinar Replay Page

This webinar replay page (with the countdown clock) creates urgency for your subscribers to watch your webinar -- and it drives seals.

This webinar replay page (with the countdown clock) creates urgency for your subscribers to watch your webinar, and drives more sales.

3. New Template: SEO Blog Category Page

Blog SEO page for May resized
This SEO blog category page is designed to get Google’s attention — so you can rank higher in search engines.

June: 404 Error Pages, Launch Pages and Analytics

In June, we released one of our top features — our “404 feature” that lets you optimize any 404 page and turn it into a sales opportunity.

We also introduced you to a new launch page, our built-in analytics and several other brand new templates.

1. New Feature: 404 Error Pages Become Sales Opportunities

404 feature resized
With this new 404 feature, you can turn any page on your site into a sales opportunity.

2. New Template: The Mobile-Responsive Launch Page

This easy-to-use launch page lets you set up an entire launch in minutes.
This easy-to-use launch page lets you set up an entire launch in minutes.

3. New Feature: Built-in Analytics

Analytics Resized
LeadPages has always worked with analytics tools like MixPanel, Visual Website Optimizer, Kissmetrics, Google Content Experiments, etc. But this update allows you to track analytics within LeadPages itself.

4. New Template: Adwords/PPC Ready Squeeze Page

PPC Adwords Resized
Google loves this Adwords/PPC Ready Squeeze Page (from Juan Martitegui). It’s designed to get noticed by the ad networks — and still get you the highest conversions possible.

July: Custom Templates, Lead Magnets and Our “Sort by Conversion Tool”

In July, we released a ton of new features for you. That includes two of our biggest, most important developments…

1) Our “lead magnet delivery system,” that allows you to send your prospects free content from LeadPages directly, and

2) Our “sort by conversion tool” that shows you the best-performing templates inside LeadPages in seconds.

1. Feature Update: Submit Custom Templates – If That’s Your Thing

With this new feature, we made it possible for certain customers to contribute custom landing page templates to the LeadPages community.
With this new feature, we made it possible for certain customers to contribute custom landing page templates to the LeadPages community.

2. Feature Update: Deliver Your Content or “Lead Magnets” Directly from LeadPages

With this new digital asset delivery system, you can now easily deliver any free content or “lead magnets” directly from LeadPages.
With this new digital asset delivery system, you can now easily deliver any free content or “lead magnets” directly from LeadPages.

 3. A First In Our Industry: Our Sort By Conversion Tool 

This is probably the biggest, most important development since the launch of LeadPages. Our “sort by conversion tool” lets any customer instantly see our highest converting pages with a single click.
A First in Our Industry: Our “sort by conversion tool” lets any customer instantly see our highest converting pages with a single click.

August: A New Sales Page, Split-Testing and a “Sexification” Update

In August, we released one of our biggest upgrades — or “sexification update  — to date. This new update just made it even easier to navigate around the LeadPages site.

We also released a new long form sales letter, an easy-to-use split-testing tool, and a new 404 page that lets you turn missing pages or broken links on your site into quick squeeze pages (so you can continue to build your list).

1. New Template: Long Form Sales Letter

This epic long form sales letter has everything you want in a high-converting sales letter. That includes plenty of space for a headline, video, testimonials, a guarantee, “buy now” buttons, and more.
This epic long form sales letter has everything you want in a high-converting sales letter. That includes plenty of space for a headline, video, testimonials, a guarantee, “buy now” buttons, and more.

2. New Feature: Built-in Split Testing  

In August, we released the easiest, most user-friendly split testing tool that we have ever seen in our industry. (Now available to all pro members inside LeadPages.)
In August, we released the easiest, most user-friendly split testing tool that we have ever seen in our industry. (Now available to all pro members inside LeadPages.)

3. New Template: The 404 Error Page

404 Page resized
People LOVE this 404 error page. It lets you quickly and easily turn any missing or broken pages on your site into an instant conversion tool.

September: $5 Million in Venture Capital & a New eBook Page for Authors

In September, we announced that our “hush-hush fling” with Foundry Group and Arthur Ventures was officially legal. We also secured $5 million in venture capital financing to make LeadPages even more awesome going forward.

We also released a new mini-site template for authors…

1. New Template: eBook Landing Page (from Pat Flynn)

Personally, this is my favorite template inside LeadPages. This eBook Landing Page (from Pat Flynn) from gives you an entire mini-site to market your new book or publication.
Personally, this is my favorite template inside LeadPages. This eBook Landing Page (from Pat Flynn) gives you an entire mini-site to market your new book or publication.

October: Multiple Form Fields and Multi-Purpose Pages

In October, we finally released a major update that our customers had been asking for — multiple form fields. We also introduced you to an extremely versatile G+ page and two new gorgeous webinar pages.

1. New Feature: Multiple Form Fields

With this new feature update, you can now add multiple form fields to select pages inside LeadPages -- so you can collect your subscribers’ phone numbers, addresses, favorite colors or any other data you need. :)
With this new feature update, you can now add multiple form fields to select pages inside LeadPages — so you can collect your subscribers’ phone numbers, addresses, favorite colors or any other data you need. 🙂

2. New Templates: Two New Webinar Registration Pages to Crush All Others

This Web 3.0 Webinar Registration Page (with countdown timer) is just one of the two gorgeous webinar pages we released in October. Our goal? To try to “dethrone” James Schramko’s webinar registration page that we released in March.
This Web 3.0 Webinar Registration Page (with countdown timer) is just one of the two gorgeous webinar pages we released in October. Our goal? To try to “dethrone” James Schramko’s webinar registration page that we released in March.

3. New Template: Our Most Versatile Google+ Hangout Page Yet

G+ page resized
This “4-in-one” page is perfect for G+ hangouts. But you can also use this page as a video sale page, webinar page and opt-in page.

November: Major Facelift + New Video Background Page

Last month, we released an entirely new design for inside LeadPages. This new user-friendly design makes it easier than ever to sort through all the templates inside LeadPages.

We also introduced you to four new templates including the extremely popular video background…

1. New Template: Video Background 

This Video Background page has already tripled response for our customers since we released it in November.

December: A First in Our Industry: LeadBoxes

In December, we released the biggest innovation since we launched LeadPages earlier this year — LeadBoxes.

This “feature of the year” allows you to easily grow your email list from any html site — without a landing page. Simply drop in the code for a LeadBox and you can start building your list from anywhere.

1. Feature of the Year: LeadBoxes

A LeadBox in action: This lead capture box only appears when your subscribers click on a sidebar or link to join your list.

Looking Ahead: What’s Coming in 2014

Not bad for the first year in business, right? 🙂

Just imagine what’s coming next year. For our part, our entire development team is working on some amazing innovations for 2014. That includes a major release that’s happening within the next couple weeks. Be on the lookout for that.

In the meantime, what was your favorite page or feature from the last year? Are there any features you’d like to see us add in 2014? If so, drop them into the comments below.