Why You Should Never Insult Your Market For Buying A Competitor’s Product (Even When No One Is Listening)

Whenever you explain the success of a competing product by pointing to customer foolishness, you’re buying into a self-limiting belief and setting yourself up for failure.

Hey, this is Clay, and I want to talk about something that is pretty rampant, and I think it’s really just something that needs to be talked about, and the problem is the issue of really blaming your market and insulting your market when one of your competitors is doing really well.

So what I hear all the time is folk say, “Yeah, my market is dumb. They’re buying my competitor’s product,” or you know, “My market isn’t very sophisticated and they’re buying someone else’s product that isn’t this good.” And every single time you insult the intelligence of your market you separate yourself from them. You widen the gap between you and them and you align yourself with a pattern of getting fewer and fewer and fewer sales.

The opposite of abundant thinking is blaming your market when you aren’t doing well, and you know, saying your market is dumb when they’re buying your competitor’s product. Your market is smart and the more you appreciate them, the more you love them, the more you seek to understand them and really try and deeply grasp why they’re buying someone else’s product instead of yours the better you’ll do, but when you insult them, when you say bad things about your market as a whole just because they’re not buying stuff from you the more likely you are to align yourself against them and to create this sort of this gap that makes it harder and harder for you to have success.

Anyway, that’s today’s marketing tip.

  • Lostarts1

    This message really hit home for me. It’s a work in progress to change my thinking about how I relate to my customers (or lack thereof) and I can connect with what you’re saying.

    One of the essential things that I believe – is that your life goes where your attention goes. And negative thinking is misdirected attention that moves you away from goals.

    Thanks for sharing this. You’re work is great btw and you’re one of the few marketing guys that I would hope to work with one day. All the best!

  • marketingshowtv

    Thank you so much! I appreciate the kind words. In part . . . comments like this are what keep me going.

  • Yusuf

    Excellent point and reminder Clay. Thanks!

  • Tim Brill

    I’m really liking the “Marketing Minute” sessions. I really like what you are doing and aspire to be of your “caliber” in the near future. Keep up the great work. Really enjoy the “Marketing Show” as well. Love to play it while I’m working. Keeps me going. Hopefully I can limit my “9 to 5” clients soon in order to focus more on sharing my experience and expertise. Whole-heartedly agree in giving value where you can. Thanks again for taking the time to share your stories.

  • marketingshowtv

    Tim, thanks so much for sharing. I love hearing stories about where people are and what they’re doing while they listen to the marketing show. It’s somehow immensely gratifying.

  • Matt

    Clay, agreed in part. However, you didn’t explain the whole story. The reality is that the clients need to make the decision that they are buying the wrong thing. Thats when you need to explain the alternatives in a “objective” way. IE – you need to present options. We know as marketers, that there are companies that are literally “stealing” our clients money with horrendous “crap” that was sold to them in the past. When we present the options with facts, not heresay or emotional disgust, you let the customer form the opinion and choose the right path.