[Download] Boost Webinar Attendance With This Webinar Registration Thank You Page

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Hello, you know we often hear about webinar registration rates but what we don’t often hear about is webinar attendance rates. Some statistics show that as much as 80% of registrants will not show up to attend the webinar even though they’ve registered. That’s a pretty significant number. And we found that you can increase webinar attendance by doing a few things.

1) Create a video that goes on your thank you page reinforcing their decision to sign up and encouraging them to come to the webinar and telling them even more on the benefits of attending. 2) Encouraging people to print the confirmation page with the webinar details on it and having them posted on the refrigerator corkboard or somewhere that they’re sure to see it. 3) Tell people to immediately add the webinar date to their Google calendar, iPhone calendar etcetera and 4) giveaway a free worksheet for your webinar to drive curiosity. And I’ll give you an example a little bit later of a worksheet that increases curiosity and the likelihood that people will show up on the webinar.

Now all of these things that we just listed can be done on the webinar thank you page that we just added the LeadPages, this page was designed for the sole purpose of boosting webinar attendants. After someone opts in for your webinar, a good way to increase the likelihood that they’ll show up is to send them to a page like this. First we have the video that tells them about the details of the webinar and tells them what to do on the page. Then, on the right here we have the option for them to print this whole page out. If I click the click to print this page, the print page dialogue box comes up and I can easily print this page. In your video, encourage them to do this and put it on the refrigerator, bulletin board, calendar or so on. And then when they print it out, they’ll have all of the pertinent info for the date and start time of your webinar right here.

One of the coolest features I’ve seen in a long time is this. You can add the webinar to your calendar right from this page. You just click it and then it populates with all the info and the attendees only have to click save and it’s added to their calendar. And we’ve got options here to let people do this with outlook and iCalendar as well. Lastly, this is the section where you can give away a webinar worksheet and this helps create massive curiosity for your webinar. The worksheet will have the best points from the webinar laid out so someone looking at this worksheet can get an idea of what you’ll be talking about. But the juiciest lines will be left blank. And this creates an insane amount of curiosity and encourages people to tune in so they can fill in the blanks and find out what those juicy bits are.

In this section, people can also like the webinar and Facebook and share it on Twitter to get a little engagement on social media channels. Now, to put this all into play, let’s go inside LeadPages and customize this page. I want to focus on three very important elements of the page, the video, the one click adds to calendar buttons and the webinar worksheet sections. Like with all of our pages, you just click on something to edit it. To add the video that directs people what to do on this page, upload the video to YouTube, get the embed code and then click on the video section and paste the code in this box. Click okay and the video is ready to rock.

Now to setup the one click add to calendar buttons, we need to setup some things in the dynamic control section. So we’re just going to go through all these boxes and fill them out to make sure all the info we need is there. So enter an organizer email if you have one. Enter the URL of webinar registration page so when someone likes this page, it will like the registration page and not this thank you page. From there, we’ll add the event description, add your Twitter ID, add the event time zone and you can find this number on addthisevent.com. So for example, if I wanted to make this the Eastern Time zone, we go to addthisevent.com and in the drop down we’d find the Eastern Time zone. And you can see that it says zone 15. So we’ll go back to our page and we’ll add zone 15 in this box.

Again, enter the URL of the webinar registration page so when someone tweets the page, it sends the registration page URL and not this thank you page. Add your Facebook URL so when people like the page, it adds a like to your fan page on Facebook. The event title here is super important. This is what will show on someone’s calendar. So add a title of your event here. If there is an event organizer, add that here. Now, add a start date and the end date of your event. Finally, an event location and then click save. Now all of your one click add to calendar buttons are setup and functional.

Finally, in the gift box section, just add an image of your worksheet or something that represents what they’re going to be getting. The Twitter and Facebook URL’s that we setup in dynamic controls link up to these buttons as well as ones further out the page so they share the correct information. Now, finally, we need a link to our webinar worksheet with this button. It will just upload your worksheet to a service like Amazon S3 and then get the URL and paste it on this box. When you’re done customizing, just name the page and then once I save the page, it’s now live on the internet and as soon as I hit publish, LeadPages gives me a URL I can immediately view live on the internet. You can see the add to calendar buttons are working great and this page is all set.

Back in the publishing window, you can also publish the page to WordPress, publish the page to Facebook as a Facebook tab if you wanted to or you can download the file and put it on your own server. If you’re not a LeadPages customer, you will need to be a coder or hire a coder to make the downloadable template below work. For none LeadPages customers, it’s a bit more difficult to setup. Here’s what you need to do if you’re not a LeadPages customer. If you’re a developer, click on the link below and opt in to get the webinar thank you page template and our lead magnet delivery system will deliver it to you. Modify the HTML and CSS using your coding skills or the coder you’ve hired. Integrate it with your auto responder, WordPress etcetera. Get your landing page code that you’ve generated and finally publish the page.

So these are all the steps that you need to take if you’re not a LeadPages customer. If you are a LeadPages customer, you don’t need to download this template. It’s already in the member’s area and you can start using it there. Try out this page and let us know your results in the comments below this video. If you’re not a LeadPages customer and you’d like to use this template, head to www.leadpages.net to get LeadPages.

I’m Jeff Wenberg. Have a wonderful day.

  • Mark Tetzner

    I like it. Does this work only with gotowebinar or any way this can be done with automated webinar-softwares? If so, which? What kind of LCP do you recommend for this?

    • This page works with any webinar platform.

      • Ricardo Barros

        Google Hangout too?

        • Kat Von Rohr

          Yup! You can use this kind of page with a Google+ Hangout. 🙂

  • Andrea Hale

    Clay, you guys rock! I have been a very dedicated customer of LeadPages and LeadPlayer since the conception, (with many of my clients too) and I love it! Keep up the great work…I am always looking forward to the new pages being added 🙂 Happy New Year to the whole team!

    • Kat Von Rohr

      Thanks Andrea!! We are truly grateful for you too. Happy New Year! 😀

  • Mike

    Can this integrate with Stealth Seminar?

    • I’m not sure what you mean by “this.” This is the “thank you” webpage the people see AFTER they’ve signed up for a webinar. So it’s a page that people will see AFTER they’ve signed up for a webinar using whatever system you use.

      • Mike

        Clay, thank you for the response. I’m still thinking “big picture” … and how I can use LeadPages (recently purchased). I like your webinar sign up pages and wondered if they worked with Stealth Seminar (I noticed they work with GoToWebinar). This “thank you” page looks equally exciting. Guess I’m commenting on the wrong page. Actually, I just realized I wasn’t too far off. With “rolling pre-recorded” webinars, there would need to be integration with the webinar service and LeadPages to show the changing dates on the thank you page. Right? Just thinking out loud.

  • Awesome Template Guys! Thank you and Happy Happy New Year!

    • Kat Von Rohr

      Thanks Adam! Happy New Year to you too! 🙂

  • Geoff Ronning


    Yes, StealthSeminar integrates with ALL LeadPages webinar registration templates. To set it up just as StealthSeminar support and they will fix you up.

    Geoff Ronning
    Co-Founder of StealthSeminar.com

    P.S. With regards to this LeadPages Thank You template we are working things out right now to see how to best accomplish integration with this Thank You Template. Thanks for your support of StealthSeminar.

    • Hi Geoff! Thanks for the note and for stopping by. With regards to this thank you page, I believe StealthSeminar allows you to create a custom thank you page that people can see after they’ve opted in for a webinar, right? So people would just enter the their LeadPages URL (for a page created from this template) and have that be the post registration landing page, right?

  • Craig Connelly

    Hi Guys
    Does this integrate with Google hangouts (youtube i guess) using the Google API? or how do you suggest it is used for a hangout. Just manually? looking forward to learning more cheers

  • Love this. Genius. Thank you

    • Kat Von Rohr

      Thanks Natalie! We are grateful for you. 🙂

  • Vish


    • Kat Von Rohr

      Thanks Vish! Appreciate the kind words. 🙂

  • Maggie Percy

    This is so awesome, guys! Thanks, I’ll be using it for sure!

    • Kat Von Rohr

      Awesome! Thanks Maggie. 🙂

  • R.

    Hi there! Such great features, congrats’!
    I’ve just a little feature request; an AJAX field with autocompletion for the timezone. Relying on a third-party website (addthisevent.com) seems counter-intuitive, doesn’t it?

    The “thank you” page seems cluttered, with too many “zones”, so it’s really easy to skip useful information (social sharing for instance). Would it be possible to make it a 3-step process (without loading a full page but with a dynamic loading of the page once the user has completed a step, or clicks on a “Next” button)?

  • Tony DiLorenzo

    Have a webinar coming up in a couple of weeks and this is going to be the new Thank You page. Great work again LeadPages team.

    • Kat Von Rohr

      Fantastic! Thanks for sharing this. We’d love to hear what your results are once you start using this page. 😀

  • Tony DiLorenzo

    Really dig this thank you page LeadPages team. I’ve been tweaking our webinar asset and have added this to the arsenal for our upcoming webinar. https://fitmarriage.leadpages.net/rekindlethankyou/

    I really like the downloadable giveaway at the end as this is a tangible piece that I believe will have those who sign up on the call.

    Again, great job!

    • Kat Von Rohr

      That’s awesome to hear! Thanks Tony. 🙂