Use This Call To Action Page To Track ‘Lead Magnet’ Downloads (Also Doubles As A Thank You Page)

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If you have LeadPages™, you don’t need to download this template – it’s already available to you inside your LeadPages account. Just log in and you’ll see how super easy it is to customize this page in seconds with no technical knowledge or skills, make it mobile responsive, integrate it with your email service provider or CRM, run A/B split tests, and publish it to Facebook, WordPress, or your own server.

It’s easy to overlook simple things that can make a huge impact. Since GI Joe says, “Knowing is half the battle.”

I want to introduce you to the elegant download page. This is obviously a super simple page inside of LeadPages but it’s a really effective page. The reason being it can be used for so many things. Now I want to cover a few ways to utilize this page. It can be used for creating download pages, creating thank you pages. It can be used as a page to send people to an iTunes app, a page to send people to an iTunes podcast or a page to send people to a webinar registration page. These are only a few use cases for this page so let’s go ahead and take a look at setting this page up for each of these scenarios

Let’s say I just emailed my list about a really cool report I published that I thought would be helpful to them. If I send them from the email to this download page, I know that I’m able to track how many people came here and downloaded my report because it will be here in the LeadPages analytics section. LeadPages tracks it all for me. If I was just linking directly to the download of the report, I wouldn’t be able to track this at all. To set this up as a download page, we’ll add a download image and then I’ll need to add my copy to let people know what to do on this page and then I’m going to link to my download right here. Now I would send a link to this page in my email and then when people clicked on the link they’d come to this page to download my report. LeadPages will tell me the analytics for how many people load the page. This way I know how my page is performing.

Okay. So let’s look at this process in real time. Click on the link in my email and here’s the download page we just created and there’s a free report that I can now download. Now if I were to use this as a thank you page that someone sees after opting into my list, I would just add and image here, add my copy thanking them for opting in and then I can either set this page as just a thank you page by turning off the download section or what we highly recommend is to send people that have opted in to your sales page. This works incredibly well and it’s so easy to do. You can just edit the button text and then put in the URL of the page you want people to go to when they click the button and now you’ve got a page that will send opt-in traffic to your sales page.

Okay. For example’s sake let’s say I have a really awesome podcast, it helps a lot of people and I want to start building my audience through my Facebook page. So I’m just going to add an image, update the copy so people know what’s going on then I’ll use the iTunes link maker to get a link to my podcast. Now once I get that I’ll paste it in to the bottom link box and from here, you have two options. First is you can use this URL as it is so the link will open in a browser window and then from there people can open the podcast in iTunes.

Or the second option is to paste in this URL and then change the HTTPS to ITMS. Now what this does is when someone clicks on this button it actually opens the podcast in iTunes on their computer. It makes it really easy for people to subscribe and either way is good, as people don’t have to search for me. It sends them directly to my podcast. So from there, I’ll just edit the button text and then I’m all set to start building subscriptions to my podcast.

Now what if I had this really fun game called Angry Games that I thought people would love and I was selling it in the app store? If I wanted to start building my customer base using this page, I’d simply add a picture here, add my copy telling people to check out my app and then again I’ll go to the iTunes link maker and get my link for Angry Birds. I’ll come back to my page and then paste the link in the box. Now I’m going to change the HTTPS to ITMS and now when somebody clicks on this button it actually opens in the app store so they can purchase my really fun game.

Finally, let’s say that I wanted people that just opted into my list to sign up for an upcoming webinar that I’m hosting. So I’ll modify this page so that it sends them to my webinar registration page. So I’ll just add the image and then I’ll update my text to let people know what to do and then I’ll change the button text and add the URL of my webinar registration page in the link box. Now when people opt in to my list they’ll see this button here and they can click on it and it will be routed to my webinar registration page.

If you’re not a LeadPages customer, you will need to be a coder or hire a coder to make this downloadable template below work. For nonLeadPages customers, it’s a bit more difficult to set up. Here’s what you’ll need to do if you’re not a LeadPages customer. If you’re a developer, click on the link below and opt-in to get this download page and our lead magnet delivery system will deliver it to you. You modify the HMTL and CSS using your coding skills or the coder you’ve hired. Integrate it with your autoresponder, WordPress, etc., get your landing page code that you’ve generated and then finally publish the page. So these are all the steps that you’ll need to take if you’re not a LeadPages customer.

If you are a LeadPages customer, you don’t need to do any of this. The pages are already in the member’s area so you can start using it there. This page is awesome and we know you’ll find a ton of uses for it so let us know how you’re using it in the comments section below this video. Again, if you’re not a LeadPages customer and you’d like to use this template, head to to get LeadPages.

I’m Jeff Wenberg. Have a great day.


  • Deep

    Looks really cool.

    Is there a place to place optin conversion pixel in the template?

  • Brian

    Hi support, can you create an opt in page which is similar to this download page so we can maintain the consistency in the design?

    • Jeff Wenberg

      Brian, we have many different templates inside of LeadPages that are totally customizable. You should be able to customize one of the opt in page templates to suit your needs. If that won’t work you can always submit a template request via the template request link inside the template selector in your LeadPages account.

  • Jackson Mumey

    If you’re using this template for an iTunes App, what would you suggest as the Conversion Page for tracking purposes?

    • Jeff Wenberg

      Jackson, great question! This would be the conversion goal page for your opt-in page. In other words; once they opt in, they’ll see this page and your conversion goal is met. Since this page would send them to itunes, tracking of your downloads/sales, etc. would be handled by itunes, not LeadPages.

      Hope that helps.

  • Awesome!!

    • Jeff Wenberg

      Thanks Christina, we think so too! 🙂

  • Hi team. Nice work as always.

    I notice in a couple of screen shots there was text saying “”Your email has been verified…” Is there a function in Leadpages that does verification now? I’d assumed double opt-in was the only way but if there’s an elegant method that verfies from within Leadpages now that would make the download pages within the system more attractive.

    • Jeff Wenberg

      Brett, you assumed right. It was just the double opt in from our email service provider. At this time this function is not built into LeadPages. Great question though!

      • Thanks Jeff. I’m still missing a step though. How does the Leadpages download page know that the address has been verified via double opt-in? Does it actually know or have you made an assumption that it will be verified?

        • Jeff Wenberg

          Brett, LeadPages does not handle double opt-in confirmation as that is something that has to be done by your email service provider. The screenshots you’re referring to are of the default version of the template with it’s default copy in place. The copy is written as if it’s the page people see after doubling opt-ing in. If you used the default copy as I did in the video, you would be making an assumption that it was verified. Hope that clears things up for you!

          • Brett Jarman

            Yes it does. Thanks Jeff.