Note: This post was originally published in 2013, but we’ve given it an update and added some current examples to keep things fresh. You can still watch Clay’s original video tutorial below. – Shayla Price, Content Marketer
* * *
You log into Facebook, check your notifications … and find that almost all of them are from new fans or customers with comments for your business.
It makes you smile. It might even make your whole day.
And yet it doesn’t necessarily translate into the kind of thriving customer base you need for long-term success. Because some of those Facebook fans never leave Facebook and make it into your business.
If you have LeadPages™, you don’t need to download this template – it’s already available to you inside your LeadPages account. Just log in and you’ll see how super easy it is to customize this page in seconds with no technical knowledge or skills, make it mobile responsive, integrate it with your email service provider or CRM, run A/B split tests, and publish it to Facebook, WordPress, or your own server.
Transcript: Earlier this year, I had the chance to interview our CEO, Clay Collins, during a live online fireside chat. I got to ask him some of the top business-growth questions submitted by the LeadPages community.
I thought that what Clay shared in this Q&A session could benefit a lot of businesses, so I decided to create this audio slideshow distilling my favorite insights. For even more advice from Clay, download the complete, 50-minute audio mp3 of this interview above.
Now for my favorite questions and answers.
Jeff: You’ve done it all before LeadPages, and you’ve grown LeadPages to quite a large company. What do you think are the most important areas for any business to focus on to see substantial growth?
Clay: There’s an interesting article by this venture capitalist, Fred Wilson, and he describes the three things that a CEO needs to be doing as:
1. Recruiting great people. So, I spend about 25% of my time on recruiting.
2. Setting the vision and communicating the vision, both to the market and to the company.
3. Keeping money in the bank.
When you’re first starting, the best thing, in my opinion, that you can do is to work on building a passionate and loyal audience. Before there was LeadPages, there was a blog called The Marketing Show, and it was just at MarketingShow.com (which now redirects to our blog). We built an audience there.
A lot of people talk about building a minimum viable product. Brian Clark from Copyblogger talks about building, instead of a minimum viable product, a minimum viable audience. I think that’s a really great approach—to take the audience-first approach and make sure that you are intimately connected to a growing audience of people that share their needs with you, share their ideas—and that you’re really building that list and that community.
Because you can work with that community, listen to them, and build an empire from there, if you want to. You can co-create a solution for them that really meets them where they’re at.
Transcript: Every day there are millions of visits to landing pages.
But not all visitors know the difference between a landing page and any other web page. Even some experienced marketers don’t have a clear picture of exactly what makes a landing page, and what makes landing pages an important part of virtually every digital marketing campaign.
Contrary to what the name may imply, not every page that you can “land” on, is a landing page.
A landing page isn’t your home page, which is usually a home base for visitors to learn about your company as a whole.
Rather, a landing page is a page that is designed to prompt a visitor to take a very specific action. On a landing page, visitors might be encouraged to:
Sign up for an email list
Download a free report
Register for an event or webinar
Buy your product or service
Landing pages can be used by a business to capture leads for future marketing opportunities or to drive the sales of a specific product or service, because the pages are designed to to make it obvious what the visitor should do.
Generally, effective landing pages won’t have advertisements, links to pages that aren’t immediately relevant, or editorial copy. These things all distract the visitor from the call to action.
Marketers often drive traffic to landing pages through paid advertising, or by using content on social media or their own website.
But why are they so critical?
Because they drive action.
If you’re trying to get more customers, a landing page with a single focus will always be the best way to maximize your time and money spent marketing. So if your business is not already using landing pages, you’re almost certainly leaving money on the table.
For more great marketing information, subscribe to us on Youtube by clicking the link in the video.
And if there are any other digital marketing terms you’re fuzzy on, we’ve got a bonus resource for you. Click below to download our digital marketing glossary, “Digital Marketing Terms, Demystified: 75+ Words You Should Know.
As anyone of the 500+ people who were at CONVERTED15 can tell you, our speakers delivered too many conversion strategies to count in just two days. (In fact, my hands were cramping from taking so many notes.)
Not only that, but our CEO, Clay Collins unveiled two of our most-recently launched conversion tools at CONVERTED, that you can start using immediately to boost your results. (Both these conversion tools are free to use—I’ll show you how to get both in a moment.)
In today’s post, I’ll give you a quick breakdown of my favorite “reveals” from CONVERTED (including my personal favorite top 5 conversion strategies). I’ll also show you our single best new tool to boost your own conversions, by overhauling your sales funnel.
But first, let’s start with our keynote speaker, Ryan Holiday. . .