Hi, my name is Clay Collins and welcome, welcome to this episode of The Marketing Show. Today I want to share with you something that’s critically important to me, and it’s important to me that I share this with you. Here it is.
When I first started in business, I believed I was going to fail but I bet on myself anyway. In fact, the truth is that every single entrepreneur I know, during every single major junction in their business, when they really took something on that was huge, they believed on some very real visceral level that they were going to fail. The difference is that they bet on themselves.
You see, you can live your life in one way or another. You can live your life betting on yourself or you can live your life betting against yourself and the odds are irrelevant. They’re irrelevant. People spend so much time calculating the odds, trying to figure out if this is going to work or that is going to work, when the only thing that matters is whether you’ve oriented your life in a way where you are betting on yourself or whether you’ve oriented your life in a way where you are betting against yourself. Even if the odds are 99 to 1 against you, you will be miserable if you’re betting against yourself. The odds are irrelevant. So I want to share some things with you, some incredibly important things.
Most people’s lives are fundamentally designed around, “What if this won’t work?” Most people’s lives are fundamentally designed around them betting against themselves. Most people get up and go to jobs they hate, they’re in relationships they don’t want to be in. They’re doing all kinds of things that they don’t want to do because they have decided that what they want to do, what they were born to do, what they feel in their heart they should be doing isn’t viable. They’ve decided that their heart’s wish, that their real intention won’t work. They’ve hedged their bets and decided that they’re going to loose, and that’s why they have never stepped into the greatness of who they are.
Like I said before, most people are in day jobs they don’t want to be in. Most people have never written that book that’s been burning inside them that they know they were put on this earth to write. In fact, most entrepreneurs, this isn’t just something that applies to people who are in day jobs, most entrepreneurs are in markets they know will work, they’re creating products they know will sell. The reason they started their business in the first place has been put on the back burner because they have found a reliable source of income and they’re not willing to give it up to bet on that reason they got to be in business in the first place. They’ve decided even in business, even when everybody else thinks they’re living the life, they decided to play it safe because they found what worked, and they’re not willing to step into something that won’t work because they do not want to risk failure. But there are two ways to live … you can either bet on yourself or you can bet against yourself, and when you bet against yourself you will always loose.
Let me go into this just a little bit further and talk a little bit about investment theory. When you bet on a stock that costs $50, the most you can loose is $50. Right? If everything goes horribly, which it usually doesn’t, usually a stock that $50 doesn’t go to zero, but if you loose everything the most you’ve lost is $50. But the most you can gain is several multiples of that $50. That stock might go to $100, $200, $300, $1000. It’s not unheard of. I want you to know the ceiling on what you’re capable of is absolutely infinite. It is immeasurable. You were put on this earth to do something and if you live a life of dissatisfaction, it’s probably because you know what you’re capable of and decided to bet against it.
Just going into this a little further. Most people will not invest in you until you’ve invested in yourself. Most people will not give you money; most people will not invest in your business until you’ve invested in you and until you bet on you.
Finally, I want to say something that I think is pretty key to all this. Most people are constantly calculating and working the numbers and trying to figure out is this the right product, is this the right market, and is this the thing that’s going to work? How can I work this angle? Do I have some competitive edge? Are there any competitors in this marketplace? If there are, I don’t want to go into this. Et cetera, right? Life becomes very anxiety-ridden and confusing when you’re trying to play the odds because, fundamentally, things are going to work out in one way or another, regardless of whether or not you play the odds. They’re going to work out in the way such that you are betting in the fullness and immensity of what you know you’re supposed to be doing, and you’re not doing that. You know what that thing is, and what the market says is often irrelevant. I’ve seen people who trade markets out of thin air in less than six months because they bet on themselves in a huge way, and the power of their commitment created such unlimited demands that they couldn’t fulfill it.
So I want you to do something today. I want you to think of one, real, putting-yourself-on-the- line kind of way to bet on yourself. And I want you to not go to bed tonight until you’ve done it.
Thanks so much. I want to let you know just in conclusion here that we have an iTunes podcast. I’d love for you to click on that iTunes podcast and rate this podcast what you think it is. If you think it’s 5 stars or 4 stars or whatever the greatest number is, that’s wonderful. If you think it’s 1 star or zero stars, that’s fine, too. But I would love for you to give us a rating on iTunes. Thank you so much for watching and I’ll talk to you next week. My name is Clay Collins and this is The Marketing Show.