[Download] The Long Form Webinar Registration Page For When You Need Hardcore Copy

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If you have LeadPages™, you don’t need to download this template – it’s already available to you inside your LeadPages account. Just log in and you’ll see how super easy it is to customize this page in seconds with no technical knowledge or skills, make it mobile responsive, integrate it with your email service provider or CRM, run A/B split tests, and publish it to Facebook, WordPress, or your own server.

History has shown that some pretty awesome things have happened by breaking from tradition. Everything from rock and roll to electricity has come from breaking with tradition and embarking them down paths that other people haven’t been down. With breaking from tradition in mind, I’d like to introduce you to the long form webinar registration page.

Because this isn’t a standard webinar registration page, it functions as a pattern interrupt for someone coming here. People get used to seeing the same webinar registration pages being used and they become immune to them. When they come to this page it looks a little different. In fact, it doesn’t look anything like the standard webinar registration page. It adds a more personal approach to a standard webinar registration page by having the from the desk of section of at the top and the about section at the bottom. This page is great for copywriters with the body copy section here in the middle. As with all of the page templates inside of LeadPages, this is mobile responsive so it will display correctly on any size screen. This page can be used to sign people up for webinars, give away free reports, videos, or eBooks and so on but as a sidenote, every single page in LeadPages where you can collect an opt-in can double as a webinar registration page and that’s definitely the case here. It’s a really interesting page that we suggest you test against your current webinar registration pages.

Now let’s take a look at customizing this page inside of LeadPages. Every element of this page is editable so if you wanted to turns something on or off you can do that by clicking on it, selecting hidden if you’d like to hide an element or visible if you’d like it to be on your page. So I’m going to just turn off the preheadline as my page doesn’t need it. Also like with all of our pages, you just click on something to edit it. So I’ll add my headline text here then I’d like to add my picture to the headline section. Now I need to add my copy to the page and this provides the meat of the registration page. Depending on how much copy you have this can take a little bit of time to get it all edited and formatted correctly. Add the proper integration and the list that you’d like to add people to and then you’ll also need to integrate this page with GoToWebinar so people can register for your webinar while being added to your email list. Name the page then save the page.

Now since we’re talking about breaking from traditions, what I’d like to do is show you how to set up a split test between a webinar registration page you already have and this new webinar registration page that we just looked at. On my pages section, just find the webinar registration page that you’d like to create a split test for and then once you find the page, click on edit. Then click on original at the top. Select add new variation, select the My pages tab and find the page that we just created. If you do have a lot of pages what we recommend is labeling your pages by the type of page they are so that you can easily sort them using the filter up here at the right.

Once you find it, select it. Click save and the long form webinar registration page will now be split tested against your current webinar registration page. If you’re not a LeadPages customer, you will need to be a coder or hire a coder to make the downloadable template below work. For nonLeadPages customers it’s a bit more difficult to set up. Here’s what you’ll need to do if you’re not a LeadPages customer. If you’re a developer, click on the link below and opt-in to get this Long form webinar registration page and our lead magnet delivery system will deliver it to you. Modify the HMTL and CSS using your coding skills or the coder you’ve hired. Integrate it with your autoresponder, WordPress, etc., get your landing page code that you’ve generated and then finally publish the page. So these are all the steps that you’ll need to take if you’re not a LeadPages customer. If you are a LeadPages customer, you don’t need to do any of this. The templates are already waiting for you in the member’s area and you could start using it there. Split test this template and let us know your results in the comments below this video. If you’re not a LeadPages customer and you’d like to use this template, head to www.LeadPages.net to get LeadPages.

I’m Jeff Wenberg. Have an excellent day.


  • So I clicked on the link above to download the template, but it redirected me to a download page where I had to enter my e-mail address yet again – I’m already on your list for God’s sake! How do you think I got to this page to begin with? How many e-mail lists do you keep? Or if you only have one list you NEED to have a script running that keeps track of who’s already a subscriber. Otherwise you’ll keep pissing people off; Not a good thing if you’d like to attract possible future customers…

    • Nathan

      Max, very reasonable response to someone trying to give you something valuable at no cost, and by reasonable, I mean ridiculous.

      • Meghan Furst

        Although I agree that it is a kind gesture for Lead Pages to give away their Pages – it is not for “Free”. They are merely using a different form of advertising. The cost is paid for by the customer opting in.

        Everytime that LeadPages sends me an email – I hop to and read it.
        This is an ideal situation to be in. LeadPages has earned my trust by having great email copy, free downloads and just generally being awesome.

        • The second paragraph of your comment is one of the nicest things you can say. Thank you so much. I shared your comment with our entire team.

      • Nathan,

        First off, thanks for the swift reply. Although it wasn’t the type of reply I was expecting…

        Wow, I guess I hit a nerve; Why so sensitive? Calling a subscriber’s feedback ‘ridiculous’ might not be the best choice of words, regardless of what that feedback happens to be.

        Look, all I did was to point out a flaw in your marketing strategy and to provide some valid, constructive criticism.

        So yes, it’s real simple to funnel (by using scripting) subs who are already on your list and present them with a special download URL without having to ask them to double subscribe.

        And the question still remains: How many different lists do you have? If more than one, do you have a ‘subscriber control panel’ somewhere on your site where subs can manage their subscriptions to the different lists?

        I’ve love to subscribe to them all. Really.

        An no, of course I don’t mind informative e-mail newsletters that I’ve already opted-in for, my pet peeve is redundancy and lack of efficiency. We all do have access to amazing technology today that can make our lives (and those of companies) a lot more streamlined, and although I know it’s impossible to implement them all, striving for it produces excellence in marketing.

        A couple of more things:

        A) At the very bottom of the e-mail newsletter I received this morning there was the following text:

        “You’re receiving this newsletter because this email address was submitted to an opt-in form on one of our websites. Manage your subscription using the link below.”

        Only problem is, there was no link at the bottom. You might want to fix that… just a thought. An no, I don’t want to unsubscribe, but I think it’s of paramount importance to keep your online assets up-to-date.

        B) That last thing I want to share is an article from Entrepreneur, where they talk about customer service and the ‘customer is always right’ motto: http://www.entrepreneur.com/article/65768#

        Pay special attention to the last section titled “Dealing With Unsatisfied Customers.” You will find some real gems in there that could drastically improve the way you communicate with an unsatisfied customer as to not alienate them further.

        I mean, under no circumstances do you ever call a customer’s feedback ‘ridiculous’. Never.

        Once again, this is all just constructive criticism, and there’s no need to get all defensive; The only reason why I’m taking the time (and we all know how valuable time is for an entrepreneur) to compose this rather lengthy reply is because I care about your company.

        I think you produce some amazing products and services and can’t wait to see what you’ll be coming up with next.

        Keep up the good work!

        – Max

        • Hi @maxghezzi:disqus … I want to clear something up. Nathan, who you just replied to as if he represented LeadPages, is not a LeadPages employee or representative.

    • interesting…

      why does being on multiple lists from lead pages an issue?

      does it cost you more time or money by being on multiple lists?

      1) you can filter your emails
      2) you can delete them
      3) just unsubscribe from the new list

      if this is a blog… and it is…

      don’t you think lead pages generates traffic to this page organically?

      segmenting could also be taking place

      opt in here and “removed” from previous list..

      it’s endless…

      YOUR issue with opting in is something lead pages has to juggle and what pisses people off.

      i don’t mind it why?

      email is free when you receive them… it’s lead pages that has to pay for subscribers (as their list gets bigger they pay more)

      • You’re too kind, Lawrence. Thanks for bringing our perspective to the table.

        Warm regards,

      • Ricardo Brandao

        Makes no sense to me someone complaining about having to re-enter his email to get a free download. Because:
        1)LeadPages dont send you repeated emails, meaning they have infusionsoft and if the email its already on the costumer base, it wont hit you twice with the same email and same Subject
        2) most browsers have an autocomplete function so even typing your whole email again isnt necessary
        3) above all, if you are going to complain about “losing time having to reenter your email”, please be coherent to yourself and leave a message with few lines as possible, as you are so “occupied”. You shouldnt leave 2 loooooong explanations if you are running out of time and being so piss about it.
        4) Last advice:if you are going to complain about how painful and time loose is to reenter your email, please dont leave your discuss profile to your trading blog, wherr surpresily you have found a lot of time to do a post about a “new leonardo dicaprio” movie.
        5) last: please remember to tell your blog readers that trading life will consume a lot of your time and make you really mad with things that people are acctually grateful about.

    • Hi Max! Thanks for expressing your concern. It’s 100% no problem if you don’t want to opt-in to download the free landing page template. If you’re a LeadPages customer it’s already available to you in the members area.

      • Clay,

        No, I don’t mind opt-in; that’s not the issue. Once again (and I yet have to find an answer to this question), how many different lists do you have? If more than one, do you have a ‘subscriber control panel’ somewhere on your site where subs can manage their subscriptions to the different lists?

        I’ve love to subscribe to them all. It’s just that there doesn’t seem to be any transparent information about this anywhere although I looked all over.

        Also, not sure if you noticed my comment about the footer of your newsletter where it says: “You’re receiving this newsletter because this email address was submitted to an opt-in form on one of our websites. Manage your subscription using the link below.”

        Only problem is, there was no link at the bottom. You might want to fix that… just a thought. An no, I don’t want to unsubscribe, but I think it’s of paramount importance to keep your online assets up-to-date and compliant with CalOPPA and such.

        Keep up the good work Clay!

        – Max

  • cajunsax

    I am a new leadpages and infusion soft customer. Do you have someone that could help me coordinate my efforts between the two. I am currently constructing 2 campaigns with the help of one of their consultants in the 30 day quickstart. I am also going to use Stealth Seminar and could use some help integrating this into the mix as well.
    I really love your software and your approach to to be innovative as well as being customer friendly.

    • Hi! No problem. Our customer support team would love to help. If you’re a LeadPages customer just file a support ticket at http://support.LeadPages.net and our team will help you out.

      Warm regards,

      • cajunsax

        THANKS Clay! You’re the best!