Now Closed: My First Coaching Program in 4 Years

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Note: This post is a follow-up to Tuesday’s announcement from Clay—you’ll want to read that first if you haven’t yet. The program below is currently closed to new registrants.

Before you purchase, we highly encourage you to watch the video above in its entirety, so you can get all the details about the Interactive Offer 2.0 coaching program and how to get it.

What Is the Interactive Offer 2.0?

The Interactive Offer 2.0 is an educational course and live coaching program that shows you how to create products that sell out before they’re ever created, making your next product a success long before you spend one cent creating it.

This is the same process we used to launch Leadpages, Center, and multiple membership sites, certification programs, and information products.

This is a real coaching program. When you join you’ll have the opportunity to talk to me or our head of Marketing Education, Bob The Teacher, for the remainder of 2016.

In addition to coaching, the course itself include 6 modules. Here they are:

Module 1: Profit Planning

  • You’ll learn how to create a specific, actionable blueprint for your interactive offer that delivers the results you want.
  • You’ll hear how to set specific income goals to so you can reverse engineer how to make them possible.
  • You’ll discover exactly how big your email list must be to meet your income goals.
  • You’ll learn all the little questions you need to ask when you’re planning out your own interactive offer.
  • You’ll see actual the interactive models we’ve developed including specific examples from other interactive offers.

Module 2: List-Building

  • You’ll discover how to get started with a tiny list and still get the engagement you need for your interactive offer.
  • You’ll learn exactly how to grow your small list into a highly responsive, powerful audience, that’s ready to purchase your product or service when it launches.
  • As a Leadpages member, we’ll also show you how to use all the tools inside Leadpages to make list-building that much simpler.

Module 3: Kickstarting Your Offer

  • You’ll learn how to get your fans addicted to interacting with you.
  • You’ll discover how to inspire your audience to work with you to create the exact product they want to buy.
  • You’ll see what content to use, what psychological triggers that you can authentically hit, and when and how to interact with your customers. (That includes when and how to mail your email list.)
  • You’ll hear how to make your content, your story and your message more engaging and suspenseful than your favorite guilty pleasure novel.
  • In short, you’ll learn how to work with your community to decide what to sell, and turn that experience into a fun and worthwhile public event that builds your brand.

Module 4: Deciding What to Sell

  • You’ll learn how to decide what to sell with your offer.
  • You’ll discover how to get your list to describe what kind of product they’ve been waiting to buy from you.
  • You’ll see how to inspire your list to write your sales letter or video sales letter for you.
  • You’ll learn why no one else is creating the product that your customers really want and that’s the opportunity for you.
  • You’ll walk away from this module with the survey questions to ask, contests to run, and stories to tell, to get a response from people not on your list.

Module 5: Crafting Your Offer

  • You’ll learn how to turn all the feedback, guidance and interest you’ve received from your audience and package it into an irresistible offer.
  • You’ll see the exact pricing you should use, and learn how to charge enough to fund your goals without overcharging and turning people away.
  • You’ll hear the best ways to use payment plans—including when you should never use them.
  • You’ll learn how to decide what form your product should take (like a physical product, a membership site, a DVD, an online video series, a live seminar or training, software, a coaching program or a group coaching program).
  • You’ll hear how to craft your ideal guarantee. That includes when and how to use guarantees and how to structure them.
  • You’ll discover how to make a pitch your email list, and whether you should use a video (or another medium) to make this pitch.
  • Plus, you’ll learn how to find the answers to all these questions.

Module 6: Engineering Your Big Presell

  • You’ll learn how to pre-sell the product that you’re eventually going to create.
  • You’ll discover the art and science of pre-selling in a way that your customers will love and thank you for.
  • You’ll get proven sales letters, emails, website copy and templates that you can modify to make your pre-sell a success.
  • You’ll also get the breakdown of our most recent Center launch, where we used the Interactive Offer launch to bring in more than 1,500 customers for the product before it was even launched into beta.
  • You’ll see the emails we used, the landing page, blog posts and more to presell Center—and we’ll be showing you exactly why these worked, so you can replicate this same process for your business.
  • You’ll also see how this process can be use to sell information products like e-books, physical products, software, membership sites, and services … in addition to software.

Plus, live coaching and webinars:

  • When you join you’ll have the opportunity to talk to me, Clay Collins, or our Manager of Marketing Education Bob The Teacher, for the remainder of 2016.
  • During scheduled mentorship calls, you can ask us anything about digital marketing, business, SEO and life in general. We’ll do everything we can on these calls to help you make your business work.
  • You’ll also get permanent access to the recordings of each of these live calls.

This Coaching Program Starts Soon

I’ll be hosting our very first live coaching session on May 17th.

Then Bob Jenkins or I will host coaching calls at least once a month for the rest of the year. We’ll also release this 6-module video tutorials over a course of 90 days, starting on May 31st.

Frequently Asked Questions About the Interactive Offer 2.0

What’s the Deadline to Join Leadpages to Get the Interactive Offer 2.0?

This offer ends Friday, April 29th at Midnight Eastern.

To get the Interactive Offer 2.0 coaching program free, you must either purchase or upgrade to a Pro Annual or Advanced Annual Leadpages membership between now and Friday at midnight Eastern.

Can You Purchase the Interactive Offer 2.0 Program by Itself?

Unfortunately, no. You can only get access to this program by purchasing a Pro Annual or Advanced Leadpages membership this week.

Tell Me Again: How Do I Get This Interactive Offer 2.0 Coaching Program?

There are three ways to get this Interactive Offer 2.0 coaching program:

1. If you’re NOT a Leadpages member yet: Purchase a Pro Annual membership or Advanced Annual membership (either one) before Friday at midnight.

2. If you’re already a Standard or Pro monthly Leadpages member: Upgrade your Leadpages membership to either a Pro Annual or Advanced Annual membership (either one) before Friday at midnight Eastern.

3. If you’re already a Pro Annual, Pro 2-Year, Advanced Annual, or Advanced 2-Year member: You don’t need to upgrade your account. You already pre-qualify for this course. Simply reach out to our support team by Friday, April 27, 2016, and let us know you’d like in on this course. (We’ll accommodate as many as we can!)

How Can I Upgrade If I’m Already a Leadpages Member?

There are two ways to upgrade. First, as a Leadpages member, click on the account settings inside your Leadpages membership portal.

Then, click on “Upgrade My Account” to upgrade your membership level. Finally, choose “Pro Annual” or “Advanced Annual” and confirm you want to upgrade.

Second, if you don’t see “Upgrade My Account” inside your account (or you’re uncertain of your membership level), reach out to our support team and they’ll upgrade you.

I’m In! When Will I Get the Interactive Offer 2.0?

Great! We’re excited to have you onboard!

This coaching program is starting next month. I’ll be kicking off the first coaching call on May 17th, and then either Bob The Teacher or I will host the monthly calls for the remainder of 2016.

We’ll also be releasing the all-new video tutorials for this course over the course of 90 days starting on May 31st. Look for an email coming next week with all the details!

Are You Really Sharing Everything You Used to Launch Your New Product, Center?

Yes, we are.

In December, we presold our newest Leadpages product, Center. The result? Over 1,500 customers bought Center in less than a week, before we officially finished engineering this product.

Since then, this group of Center early adopters has been helping us shape this new product with their invaluable feedback.

In Interactive Offer 2.0, we’re going to share with you exactly how we launched this new product. We’ll show you the exact copy we used, the emails we sent, the landing pages we created, and even the video we filmed to presell this product, so you can borrow all these ideas for your own interactive offer.

I Want to Launch a New Business, But I Only Have a Vague Idea of What My Product Should Be. Can You Help?

Absolutely! In fact, that’s exactly what the Interactive Offer 2.0 is designed to do.

It’s a way for you to figure out exactly what kind of product your ideal audience wants to buy, before you even create it—so you can start selling your new product before you waste a dime on production costs.

I See You’re Offering Q&A Webinars. What Kinds of Questions Will You Answer?

Really, anything.

This is a real, live coaching program. We’re hosting these calls to give you as much value as we can possibly offer.

You can ask us anything about digital marketing, business, SEO, and life in general. Throughout these calls, we’ll do everything we can to help you make your business work.

Will There Be Recordings of All the Interactive Offer 2.0 Coaching Calls?

Absolutely! You’ll get permanent recordings of all coaching webinars and calls for this program, so you can listen at your convenience.

If you happen to live in a time zone that doesn’t work for these calls (or have an ongoing schedule conflict), we’ll also give you the option to submit your questions before these calls, so you can get answers when you listen to the recordings.

This way, you’ll get the maximum value this coaching program has to offer—even if you can’t make it to the calls live.

What Other Features Will I Get with Leadpages Membership?

As a Pro member, you get the majority of the features Leadpages has to offer. That includes:

  • Our new drag-and-drop landing page builder
  • Unlimited landing page templates on unlimited domains
  • Unlimited Leadboxes
  • Unlimited Leadlinks
  • Our text-to-opt-in tool, Leaddigits
  • WordPress integration
  • Facebook integration
  • Ability to embed your pages on any site
  • 1st priority email support
  • Advanced HTML export for your templates
  • Access to our affiliate program
  • Ability to upload your own custom templates
  • Chat and email support with our support team
  • Plus, all Standard and Pro features we release from now on

If you choose an Advanced Annual membership, you’ll get everything above, plus:

  • 5 Leadpages sub-accounts that you can use for your clients, business partners, or multiple businesses
  • On-demand phone support 5 days a week
  • Weekly Q&A calls with our marketing team
  • Advanced integrations, including Hubspot, Marketo, and Salesforce
  • Template Importer

Also, if you join Leadpages at the Pro Annual or Advanced Annual level before Friday, April 29th at midnight Eastern, you’ll also get the Interactive Offer 2.0 program free.

Does Leadpages Come with a Guarantee?

Yes, absolutely! Like all new Leadpages memberships, Pro Annual and Advanced Annual memberships come with a 30-day money-back guarantee.

If you join Friday and find for whatever reason that this new Leadpages membership is not for you, just let us know within 30 days and we’ll issue you a refund ASAP.

  • Josh Braaten

    I have to admit. Even though I’m part of Leadpages Marketing and get to work with Clay daily, I’m so jealous of the people taking this course. What a cool opportunity to learn from the master.

    • Kat Von Rohr

      I could say the same. 🙂 Love working with Clay, but bit envious of everyone in this program!

  • Tobi Schmidt

    Wow! What a fantastic opportunity! Thank you Clay and Leadpages for offering this. I have a program I’d like to launch and it’s my first so the timing and content couldn’t be more perfect. I’m not sure what I would have done without all of the educational content Leadpages offers. And this program tops it all!

  • Carolyn V. Hamilton

    I’m excited about your offer. I just upgraded to the Pro Annual membership. Do I need to do anything else or am I now automatically on your list for the Interactive Offer 2.0?

    • Daphne Sidor

      Hi, Carolyn—nope, that’s all you needed to do! Look for an email with more details in your inbox next week. Glad you could sign on for this. 🙂

    • Bob and I look forward to working with you.

  • Cauê Custódio

    Clay, I am creating a coaching and mentoring program for man in Brazil. Its my first venture in this industry and I love it to death. My content is solid, but i lack marketing strategies expertise and nuts and bolts of how to leverage this so it becomes my main job. Do you recommend this program for me? And why?

    • Daphne Sidor

      Hi, Cauê—first of all, congrats on the new venture! I won’t try to speak for Clay, but from my perspective it looks like you’d be a great candidate for this program, since you have a solid business idea and an audience in mind but not necessarily a strategy for getting that idea to your audience. Each of the program modules is extremely action-oriented—down to telling you exactly how to grow your email list and how many people you need to join it—so if it’s nuts-and-bolts marketing expertise you’re looking for, you’ll definitely get that.

    • @cauecustodio:disqus I would recommend this course for that purpose. The first time we used The Interactive Offer was presell a coaching and mentoring program.

  • Mothering Business

    I have a pro annual account. How do i book in?

    • Daphne Sidor

      Hey there! Just drop an email to letting them know you’d like access to the program. Glad to have you onboard!

      • Mothering Business

        Thank you Daphne.
        I very much like your posts and your writing. thank you

        • Daphne Sidor

          😀 What a nice thing to hear—thanks so much!

  • Sean Farrell

    This looks like a great course thank you! Is it however relevant for selling physical products – in the luxury sector or other niche physical products ?

    • Daphne Sidor

      Hi, Sean! Yes, the strategies you learn will definitely apply to physical products as well (even though we’re a software company). The only real requirements are the desire to create a successful product and the willingness to engage with your audience in creating it.

      • Sean Farrell

        Thanks! Looking forward to it and implementing for a great run up to Christmas!

    • Sean, great question. Yes, this would be perfect for selling luxury physical products. In fact that would be a particularly good for for this course.

      • Sean Farrell

        Great thanks, looking forward to it! I’ve so far been struggling with applying the normal strategies for info marketing products vs luxury physical products sold through Ecommerce

        • I’m looking forward to working with you!

          • Sean Farrell

            Excellent thanks, I’m all upgraded!

  • Cameron DeMai

    I do not understand this leadpages is it like or google sites where you can build a website for your business? I’m starting a blog but I’m not getting a lot of traffic yet. So I’m making a website for my blog. How can leadpages help?

    • Daphne Sidor

      Hi, Cameron! Leadpages is unlike GoDaddy or Google Sites in that it’s specifically designed to help you build landing pages—that is, individual web pages that drive visitors to take a specific action (which, in your case, would probably be subscribing to your blog). Lots of bloggers use Leadpages to generate landing pages to complement their blogs—since you probably don’t really need to build a big, complex website if you already have a blog—and to create Leadbox opt-in forms (included with every membership) to grow their list of subscribers from their posts. Here’s an example of a landing page template that’s designed to serve as a “front page” for your blog:

      So, in other words, Leadpages won’t generate traffic for you on its own, but it will help turn the traffic you get into active subscribers to your blog.

      If you’re interested in looking into this more, I’d encourage you to sign up for one of our free live webinars: Lots of great tips in there. Thanks for your question!

  • Hey support…I am already there….please add this to myto my account…thanks!

    • Daphne Sidor

      Hi, Nancy—would you please drop a quick email to requesting this? That way we’ll be able to ensure that program access is linked to your account. Thank you!

  • Phil Aube

    Just bought standard pkg yesterday at webinar. Just upgraded to annual pro today! Real excited to be a part of this! Clay, thanks for always providing us with the best content

    • @disqus_3CW3JxqhhT:disqus I’m looking forward to working with you on this. We’re going to cover a lot of ground.

  • Sarah

    Very interested in your offer. About to launch an online sales coaching program and need help with marketing. I’m based in Australia. Just wondering if you think that the coaching calls will be at a suitable time – i.e not 1am Australian time?

  • Sarah

    I’m really interested in your offer. I am launching an online sales coaching program. I’m based in Australia. Just wondering if you think the coaching calls will be at a suitable time for australia (i.e not 1am)?

    • Daphne Sidor

      Hi, Sarah! Darn, I wish we could just attach a couple of good ropes to Australia and tug it a little closer. We don’t have an exact time to share yet, but they’ll likely be in the afternoon our time, which might mean some early mornings for you. However, if the time doesn’t end up working for you to attend live, you can submit your questions before the calls and get answers when you listen to the recordings.

      • Sarah

        Great thanks

    • Absolutely. We’ll provide recordings of everything and will vary the times so it works for an international audience. We’ll be doing the trainings at either 3PM central or 5PM central, which translate to 6AM or 8AM your time. Does this work?

      • Sarah

        Yes I reckon that’ll work thanks

    • Cheryl Hill

      Hi there Sarah!,
      I’m in Brisbane – where are you based? I’m signed up for Clay’s I.O. 2.0 as well….What luck – I happened to see his ‘face’ on FaceBook in the 11th hour of signing up! Just sneeked in! WhooHoo!

  • Soetan Uwaye

    What is the time of the webinars and courses in Nigerian time please.

    • Daphne Sidor

      Hi, Soetan—you’ll be able to watch the course modules anytime. As for the live calls, they’ll be held at 3 p.m. or 5 p.m. here, which translates to 9 p.m. or 11 p.m. Lagos time. If you ever have to miss a call, you can submit your questions before the calls and get answers when you listen to the recordings.

  • Soetan Uwaye

    my credit card is not paying, is it possible to use a debit card

  • So cool! Thanks for offering this, it’s a truly great opportunity. Is this also available for existing Leadpages Pro members?

    • Kat Von Rohr

      Hey Adam! Good question. It’s available for only Pro Annual or Pro 2-year members. If you’re already a Pro Annual or Pro 2-year member, you can reach out to our support team to get on the list for this. If you’re not already a Pro Annual member yet, you can upgrade any time before midnight tonight to get access.

  • Greg Herder

    I am a pro annual member. I have sent an email to support trying to join this program. How can I make sure I can learn this information.

    • Kat Von Rohr

      Hey Greg! If you sent our support team an email, you should be good to go! Thanks for joining. 🙂

  • We’re in! Can’t wait to go through this as my wife and I launch our first business together this year (in addition to our recently launched podcast). This is exactly what we’ve been looking for. Thank you for being so incredibly generous!

    • Kat Von Rohr

      Fantastic! Thanks for joining. 🙂

  • Ian MacCorquodale

    Hi Clay, (I tried to send this message via e-mail but only got an automated response)

    I have being wanting to join Leadpages for a while now but had an issue with a previous offer that I was sent.

    I tried to resolve it through the pre sales forum that I was directed to but had an appalling response from your customer service and sales teams with terrible communication.

    I was not impressed at their lack of enthusiasm to sort out my problem and sign me up.

    I will not bore you with the details at this stage but I am sure you can look at the forum feed if you wish to get an idea of my problem or I will send you details if you wish to help resolve the matter.

    Anyway I am still interested in joining and do not wish to miss out on your coaching offer so could you reserve me a space until we get the other issue sorted out first.

    If we manage to get things sorted out I will certainly sign up .

    Best Wishes


    Ian MacCorquodale

    • Kat Von Rohr

      Hi Ian, Thanks so much for reaching out. My apologies for any former issues. I’ve already alerted our support team about this, and they’re standing by to help.

      Would you mind reaching out directly to our team at Then they can help out ASAP. Or if you’d rather, please post your email right here and I’ll have our team reach out to you directly. Thanks in advance!

  • John Donaldson

    I have just taken the plunge and upgraded from Pro monthly to Pro Annual. Been using LP for about 6 months and am aware I am only scratching the scratch of what it can do and therefore not getting the results I should be. I am about to create a 10 Step modular course to go with my new book and the prospect of being coached to get in money to fund its development is a great opportunity and relief. Second the possibility of having direct access to the Clay and the top team, plus phone access for support with the technical challenges I create for myself, is just too good to miss. Thanks so much. John

    • Kat Von Rohr

      Fantastic! Excited to have you in the program. 🙂

      • John Donaldson

        Good to hear from you Kat. Can you confirm my upgrade came through to qualify me for the programme?. If we ae going to be using this method to communicate, how do I add my photo please?

  • Matt Berry

    Just Purchased an Annual pro package! Am I automatically registered for the course or is there another step I need to do first?

    • Kat Von Rohr

      Hi Matt! You’re in. No need to do anything else. Thanks! 🙂

  • Never heard of him

  • I received John Lee Dumas’ tweet at midnight eastern time. Did I miss the cutoff to sign up?

    • Kat Von Rohr

      Hi Craig! Please reach out to our support team at and they can make sure you get added to the coaching program when you purchase / upgrade to a Pro Annual membership today. Thanks so much!

  • Soetan Uwaye

    I still am unable to make payment, the customer care hasn’t got back to me. is there anything else i can do?

    • Kat Von Rohr

      Hi Soetan, I’m so sorry for the trouble. I’ve already reached out to our support team for you. They have your ticket and they’ll be getting back to you ASAP to help you with this. They’ll make sure you get added to this coaching program when you purchase today. Thank so much for your patience (and persistence)! Have a great weekend.

  • Soetan Uwaye

    ok, i have to stop trying before my cards get blocked. I have been trying for too long and cards are now being rejected for too many tries. The package seems like a good thing and i would love to be in, so please contact me if you have better payment methods. thank you.

    • Kat Von Rohr

      Hi Soetan, Thanks so much for your patience. Our support team has your ticket and they’re reaching out ASAP to help out. Please look for an email to arrive soon. Thanks again!

  • Imagination Park

    Im already a Pro Annual member how do I join?

  • Wow! Just found out about this from the LeadPages Facebook group. I am already a Pro annual (actually 2yr) member. How do I sign up, please? Don’t recall receiving any emails of this announcement!

  • I have Leadpages Advanced… How do I get access to the course as I didn’t get any emails with log in details etc..?