[Instant Download] This Thank You Page Template Can Increase Your Website Conversions by Over 100%

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  • This template will help you even if you’re just looking for solid thank you page examples.

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If you have LeadPages™, you don’t need to download this template – it’s already available to you inside your LeadPages account. Just log in and you’ll see how super easy it is to customize this page in seconds with no technical knowledge or skills, make it mobile responsive, integrate it with your email service provider or CRM, run A/B split tests, and publish it to Facebook, WordPress, or your own server.

So we’re going to be ready to launch that new product in November? Okay, but you don’t want me telling anyone what it’s going to be on the Marketing Show today? All right, my lips are sealed.

Hello everyone, my name is Clay Collins. And in this episode of the Marketing Show, I’m going to tell you what I know is the most underutilized web page on your entire website. I’m going to show you how you can increase the effectiveness of this page immediately by 1000% and I’m going to give you a downloadable template that you can use today with no opt-in required to help you make this page better. That’s what you have to look forward to in this episode of the marketing show.

All right, you want to see what the most underutilized webpage is on your website? Let’s take a look. Let’s opt-in here, I’m just going to opt in and what happens after I join. This right here, what you’re staring at on your screen is the most underutilized webpage on your entire website, it’s your stupid Thank You page. And right now you’re staring at our stupid Thank You page. So in order to fully grasp why our Thank You page, why your Thank You page and why the Thank You pages of millions of website owners across the internet are so stupid, let’s follow the path that someone takes to arrive at your Thank You page in the first place.

So here’s the path that someone usually takes in route to your Thank You page. First off, among billions of web pages on the internet, you are lucky enough that someone finds you via search engine optimization, maybe paper click advertising, word of mouth, maybe social media or maybe a link from someone else’s blog or website. Lucky you, lucky you. They have so many options, gajillion things competing for their time and you’re lucky enough that they arrive on your site.

Then of the people that arrive on your sight, most of the people that arrive on your site statistically speaking are leaving. Check your stats, they’re leaving and they’re never coming back. So this person who ends up on your Thank You page is one of the few people who find your site interesting and like it enough to have a desire for more. Again, you’re really lucky here because they decide that they’re not one of the people that leave immediately after coming to your site. They decide they want to get more and they enter their email address and decide to be one the 10% or so who opts in. And you’re extremely lucky if you’re getting a 10% opt-in rate on your blog.

And then you send them to a stupid Thank You page that ends the conversation immediately. So you’re taking your best people, you’re taking the people that found you across the entire internet found you, went to your site and weren’t bored and actually thought it was kind of interesting and opted in and you’re taking them, you’re just being like oh, thank you. Here’s what you could be doing instead. You could be asking them to like you on Facebook and giving them a link to do that. You could be asking them to register for your very next webinar. You could be asking them to purchase a product, that’s fair. People do this all the time, there’s nothing wrong with that. You could be asking them to fill out a survey about what they’re interested in.

Getting them to do that right there, they’re more likely to perform actions that are on your Thank You page than they are to perform actions that you have for them in the email that you just sent them thanking them for joining your email list because they’re right there. They’ve got to leave this page to go and check their email, to see the email that you’ve sent them, but they’re already right here and they’re already in a pattern. They’ve already taken action after action after action to get where you want to take them and you’re just saying all right, I’ll stop now.

That’s like having a date and everything’s building up and there’s lots of tension and the dinner went good and the movie and everything went good, the conversation was awesome and then right when you could just like kiss them at the end of the date, you just say, “Oh yeah, thanks for the nice date” and you leave. It’s horrible. It’s horrible.

Anyway, you could also ask them to share your stuff at the front. There’s lots of things that you could be doing at this point that you’re not doing. So here’s our old stupid, stupid, stupid Thank You page and here is the one that we’re implementing. There’s a video here where I’m welcoming people to our community and to our list. I’m also having a step one, to like us on Facebook and step two is to sign up for our webinar called the Three Best Newly Discovered Audience Building Tactics and List Building Tactics. So I’m actually welcoming them, I’m asking them to like us on Facebook and I’m inviting them to sign up for a webinar for on a bunch of our other sites. We actually have the webinar registration page right here and on Lead Player.

When you download this free report, here’s what happens; it sends you to the sales page and it says, “Thank you for signing up. Everything we promised you will be sent to you shortly. While you wait for your material to arrive via email, we recommend you read the page below to help you get the most out of your free program.” And then the video starts, right? So, we’re doing this across a number of our websites right now. We’ve been a little late doing it in the Marketing Show, but you get the point.

So in closing now, we’re going to wrap this up, I want to show you the template that we’re giving you and you can just take out this like button here and insert the like button for your page. So step one can be to like your page and in step two you can ask people to sign up for your webinar or to sign up for something else that you’re doing. But you can place a call to action right here, you can replace this picture with your picture and replace this signature with your signature. So we’re giving this to you today below, you can use this for your clients, we’re giving this away in an open source uncopyrighted right away because we love you, because we want you to have success, because we’re grateful that you watch.

  • ellie

    Love your blog – but wish you’d put a volume control on the videos. I have my computer set at 1…. and it’s still loud when I’m watching it at 6:30 in the morning. Is there a reason for this…. I see it way too often. It’s actually caused me to unsubscribe from others. Hopefully, I won’t have to unsubscribe from yours – you’re so customer friendly!

    • Brent

      I would like to see this too actually. I have my volume on the lowest it will go and it’s still too loud. I’m a LeadPlayer user and would love to see a volume control as well. Thanks!

  • Clay this is awesome! Always improving every customer touch point. Do you use Google Analytics to watch results to see if the changes made are improving or recommend something else?

  • Kyle

    Wow, I must say ” great, logical flow”. You’ve brought all the important pieces for engaging a prospect to one page – thanks. I’ll be using this technique on my sites once I make the videos.
    Have a great day!

  • Rusty Moore

    Very cool Clay. I will use this as a template to emulate in WordPress on make thankyou page. Love the Step 1, Step 2 method. I’ve seen FB Fan pages that use that with success on their tabs.

    • Awesome. Thanks, Rusty. And please let me know what kind of results you collect.

      Warm regards,

  • Marcos

    Do you mean we have to kiss the girl at the end of a good date ??!? Man! You should have told me this before!

    Seriously, I agree – hybrid thank you page are super powerful. I love yours, I also love the one use by hubspot when you join their list. I has to component, on the left the thank you message and on the right a “What’s Next ? ” If in the “what’s next” section the viewer needs to enter its e-mail address again to download another report, the fields are already filled in with the information they enter previously. Who likes to type twice the same info anyway?

    One last word, be sure to host your Thank you page on the SAME domain than your opt-in page to keep all the information about traffic source, unless you are a huge fan of coding cross-domain java scripts.

    • Exactly. Cross domain analytics tracking can be a pain, although Google Analytics has simplified it recently.

  • Fresh and unique, thanks!

    • Download the zip. Go to your WP dashboard >>Plugins>>add new>>upload (from drive) then let it install it. Should work. Unless it’s not a plugin, lol, but I’m assuming it is.

      • Thanks Brandi. In this case, it’s not a WordPress plugin. It’s a HTML5/CSS3 file.

        Just checking . . . do you know how to implement HTML pages in WP? (We do of course, but it might be useful to build a tutorial for everyone).


        • Marion Spicher

          A tutorial would be so-o-o-o-o helpful. I am a newbie and need to convert my WP from the free version to the one that will accept plug ins and other features. Working on that with a buddy next Monday. Implementing HTML pages would fall into the mysterious category for me! Thanks for all you do.

        • Austin

          I’d love a tutorial as well. I can hack away at code, and if I try long enough I can usually get it to do what I want but I haven’t yet been able to figure out how to get this to work as a page in WP. THANKS!!!!!

    • Hi, Xilef, this isn’t a WordPress plugin. But any HTML page will work in WordPress, it just takes some tweaking.

      • I’m not the best in html, but thanks Clay.

  • OMG I have between 200-300 opt-ins in my blog every month and never thought about this. My thank you page sucks. Great tip !! Thanks.

    • You’re welcome, Lewis! If you’re inclined, please record stats and report back. Would love to hear your results.

  • Mike

    Can’t get the video to load?

    • James

      same it wont load for me

  • Fantastic idea Clay. Everyone will call this obvious in retrospect, but you’re the pioneer right now.

    • Thanks Robert. BTW, how are things at Zappos? How’s the downtown project coming? Should I move our tech company to Vegas? 🙂

  • Dammit, Clay! I was hoping we could keep this one quiet, haha.

  • M the Organizer

    absolutely LOVE this idea! I’m just about to embark on a website overhaul and definitely need to include this. thanks!

  • creative idea i am sure when i will have my own website up and running the player wlil be one of the must have

  • Suzanne

    Yes Clay, It would help to know how to load the HTML in wordpress. I can build a WP site but still fumble through. I also think some of us WP peeps are used to the ease of plug ins. Thank you.

  • lol 🙂 you are so entertaining! love it! all you point out – sooo true! thank you – and thank you for the free template!

  • localbusinessqr

    As i am watching this I am thinking how do I embed aweber for to it? or alternatively how does this gets to land in my email list on aweber

    • On Aweber you specify the Thank You page in the Settings tab on the Web Form you’re using to get your opt-in. There’s a Thank You page section which defaults to an aweber thank you page.

      You should edit and upload Clay’s page to your site (or do something similar yourself), then set the Thank You page setting on aweber to be a Custom page and the URL of your new Thank You page in there.

      You’re done!

  • Dekker Fraser

    Clay knows what he’s talking about.

  • Fiona Prince


    Thank you so much for all the energy you pour into your marketing show, your services and LeadPlayer. I especially like how you share what you know you can improve on with us — not just talking to us like you know everything. Keep it up and I’ll keep watching and taking your advice when I can (baby steps 🙂

  • Jorge Delgado

    Clay. Crazy gift!

    Thanks a lot

  • annegalivan

    Like everything else technology-related, the idea of implementing something like this overwhelms me! However, I am using your Welcome Gate (thank you!) and I just wanted to comment to say that you seem like an incredibly nice guy. I love your energy and I love the fact that you clearly appreciate the people who visit your site. It’s nice to see a smiling face and someone who tells me to have a wonderful day! Keep up the good work!

  • AdamLeja

    Clay, I am new as well and would love a tutorial on how to implement these pages into word press. Love your stuff and would love it even more if I was able to utilize these pages on my site. -Adam

  • Peter

    Does it work with videos hosted on Vineo Pro