- or -
One of the most effective ways to expose your product to new leads is through online ads that drive traffic to a sales page. However sometimes it can be more effective to send cold ad traffic to a page designed to warm them up to your product before sending them to a sales page. This can be particularly effective if you’re selling a higher priced item or asking for a lot of information from your prospects. This is why we created our new native ads template with help from marketer Charles Kirkland. Charles has expert knowledge not only went into the layout and design of this page but also the methodology and strategies for using this template , which we’ll talk about in this video.
We took Charles’ original design and finalized the template and made it available for all of you to use. This native ads landing page template is designed to be used in conjunction with an ad that will be placed at the bottom of a news article. You’ve probably seen these types of ads on sites like Huffington Post and two popular traffic networks to place these ads with are Tabula and Outbreak. The idea is that people read the article and then once they reach the bottom of the page, they’re referred to other articles similar to the one they just read. These articles however are actually native ads designed to look like articles on Huffington Post’s website.
At first glance, this page seems like it’s purely content , which is a great way to get visitors to read and learn more about your product. Once you reach the bottom of the page however, there’s a call to action button that will allow people to either opt-in or go to your sales page. This is a really successful form of advertising because these native ads are structured to look and feel more like articles rather than advertisements , which helps smoothly transition the prospect from reading an article to gaining interest in your product.
Having this page before your sales page or opt-in page can educate your prospective customer about your product and build more trust before you push for an opt-in or conversion. Looking at the design of the page, you’ll see a clean and familiar format to a lot of different blog posts and news articles. The top of the page features your logo , which helps associate your brand with your product. Next is a headline , which should feature a concise book that entices people to continue reading.
Now one small but important detail is the date below the headline. During Charles’ tests, he found pages had their best conversions when the date of the article reads that it’s about a month old. Based on these results, we suggest routinely going in and editing the page so that the date is a few weeks old. The middle section of the page is dedicated to your long form copy. One of the great things about LeadPages is all of the templates come with proven copy right on the page. That way if you’re not a copywriter, you can tweak the copy that’s there to fit your needs.
To further help you, here are a few guidelines for creating this copy. First ask questions about your target audience’s biggest pain point so you can position your product or service as the obvious solution. It’s usually best to word these as yes or no questions. If you can get your prospect to answer yes to all of these questions, they’ll dramatically increase the likelihood of your prospect becoming a customer. In this example we ask is lower back pain stopping you from playing golf as much as you’d like? Does it hurt to stand up for any length of time? When was the last time you played around with golf without pain?
Following these questions, you should now back up these problems with statistics. In this example, we say millions of players over the age of 40 suffer from debilitating lower back pain. You can also go into detail in why these problems should be taken seriously. In this article, they go in to explain why the lower back is so important for the entire body and what will happen if you don’t treat the problem. Once you’ve reinforced these problems then dive into how your product will solve them and back them up with proof by using real-life examples of people’s successes with your product. In this article, we clearly laid them out in concise bullet points, which attracts attention to this area and is easy-to-digest.
You should also be firm that your product is the best solution compared to any competing products. A sense like a number of larger companies have been producing cheap knockoffs of the G5 back graph in claiming they’re just as good or better while skimping on quality works well because you’re not attacking a specific company but you’re still positioning yourself as a front runner of the industry. Once you’ve talked about your products’ benefits, write a brief summary and drive it home with a clear to call to action. The last sentence of this article if you’re a golfer suffering from lower back pain, go ahead and order today and get back into the game you love taps into the emotional aspect of your prospect and is likely to get them to click the button below the article , which leads to the sales page or an opt-in box.
Native ads are also perfect to use when you’re asking a lot out of your prospect. For example, sometimes your opt-in requires a lot of information like phone, address and so on. When you have these form fields on something like a basic squeeze page, your prospects may not have enough information on your product to commit. Instead you can offer this by first sending them to a native ad before asking further information. You can also use this if you’re selling an expensive product or service. Instead of having an ad direct to a sales page right away, you can use this native ads page as a buffer to warm prospects up to your product. The best part is you can completely customize this page and get it live on the internet in just a few minutes. If you’re a LeadPages customer, log into My.LeadPages.net and find the native ads template and select use this template. Then select your market from the dropdown. Like with any template inside of LeadPages, you just click on something to edit it. For this logo, I can just click on it and add a new one in a few clicks. Then I’ll update my headline. After that, I’ll change the photo. Next I’ll copy and paste in my article for them to use on the page.
Note that you can edit the style of the text in the upper left hand corner where you can change fonts, colors, and make this bold. Now I want to change the color of the page to be similar to the website I’m hosting the ads on. Again, this will help with transitioning your prospect from the article they’re reading to your ad.
To do this, I’ll switch over to the styles tab , which will allow me to dynamically change the colors of any element on the page. Finally I edit where the button at the bottom of the page directs somebody to. To do this, start by clicking on the button. Right now, the button is set up to go to a URL so you can copy and paste in the link to your sales page and this button will now direct to that URL.
You can also have this button be a two-step opt-in using LeadBoxes. To do this, click on go to URL and change it to show opt-in form. When I click edit opt-in form, choose , which email service provider to integrate the page with and , which list to add people to. Once that’s done, I can add multiple form fields like name, phone numbers, drop downs or multiple choice questions. If I wanted to change any of these images, I could just click on one and swap it out for a different image or I could click on the gear and select hidden. You can also change the color of the Leadbox if you’d like to.
Now that I’m done editing the Leadbox, I’ll just name the page and save the page. Once I hit publish, my page is now live on the internet and LeadPages gives me a URL that I can use to immediately view the page. So let’s go check it out.
It looks great and it’s mobile responsive so it will look great on any device. In fact, LeadPages gives you the ability to immediately view what it’s going to look like on the smart phone or a tablet. Now back in the publishing window, we have a few more options. You can publish the page to WordPress, publish the page to Facebook as a Facebook tab or you can download the file and put it on your own server.
If you’re not a LeadPages customer, this can be a bit more difficult to set up. Here’s what you’ll need to do if you’re not a LeadPages customer.
If you’re a developer, click on the link below and opt in to receive this template and our LeadMagnet delivery system will deliver it to you. Modify the HTML and CSS using your coding skills or the coder you’ve hired, integrate the page with your autoresponder, WordPress etc., get your landing page code that you’ve generated and finally publish the page. We’ve found that if you’re not a LeadPages customer, typically it costs around $300 for a coder to customize and publish each page for you.
If you are a LeadPages customer, you can publish unlimited pages and do all the customizations within minutes. Just head to www.LeadPages.net and click on the button below the video to get LeadPages. If you’re unsure, which plan to go with, we recommend the pro annual plan as it comes with the majority of the features we have, includes one free subaccount and is 40% cheaper than paying monthly. So join us at the pro level.
I’m Jeff Wenberg, over and out.