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Have you ever tried to go to a website and this happens? You’re happily surfing along until you hit a wall: a 404 error page.
404 pages pop up for a few reasons, and unfortunately, they’re usually unavoidable. Sometimes people type in the wrong URL, or maybe your server goes down for a bit. The bummer is, a lot of the time if someone comes to a page like this, they will never come back to your website.
Luckily, you can now turn these accidents into an opportunity to grow your email list and reinforce a good relationship with your visitors by using our new 404 opt-in page. It looks like this:
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This page doesn’t just explain that something bad happened. It gives them a full set of navigation links at the bottom.
Here are 3 reasons why this 404-page design is likely to be more effective than the one you’re using now.
1. This page helps visitors problem-solve. Typically pages like this don’t say why people wound up here, so having a brief explanation as to what happened can help them figure out what to do next. Maybe they’ll notice they typed in the URL wrong. Or maybe this will encourage them to hunt down the page they’re looking for somewhere else.
2. This page offers something of value for them to download. This way you can build your list from an otherwise lost opportunity. If visitors don’t come away with what they’re looking for, at least they still get something of value. You can give them anything your audience may find interesting, like an e-book, free report, or video. Your goal here is to provide as much value as possible to people before they’re gone since they usually don’t come back.
3. This page shines with personality and speaks in plain language. People are likely to be frustrated when they get a 404 page, but the paper-airplane gag can ease the annoyance and entice them to look at the rest of the page. Since they’re looking at the rest of the page to figure out what is going on, their guard is lowered a little bit. So now they’ll actually read your copy and find something valuable here.
The best part about this template is it’s super customizable for your business. Here we’ve customized it for a couple different types of products and services. Here’s an example of this for a design agency, a business coach, and a lawyer. The best part is we created all of these pages in under 10 minutes. It’s that easy. To change any text, just click and type. To change any images just select a new one. You can then integrate your page with your email service provider so that the contact information people enter is instantly added to your list.
The best part about this template is that it’s super customizable for any business. To change any text, just click and type. To change any images, just select a new one. You can then integrate your page with your email service provider so that the contact information people enter is instantly added to your list.
It’s simple to set this page as your own 404 page for your entire site, and it’s especially simple if you use WordPress. You can even use this template as a simple standalone opt-in page for anything you want to offer. Check out page #8 in this Top 10 post to see how one LeadPages® user has customized it to elegant effect.
If you’re a LeadPages® member, just check your template library for the 404 Opt-in Page to start using this page right away. Otherwise, you can download this template free by clicking the big blue button below to start capturing missed opportunities on your 404 page.