[Template Download] The “B2B Style” Enterprise Lead-Gen Landing Page

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If you have LeadPages™, you don’t need to download this template – it’s already available to you inside your LeadPages account. Just log in and you’ll see how super easy it is to customize this page in seconds with no technical knowledge or skills, make it mobile responsive, integrate it with your email service provider or CRM, run A/B split tests, and publish it to Facebook, WordPress, or your own server.

Do a little research and you’ll discover that email is still one of the best ways for companies to do B2B marketing and to generate leads. Here’s the problem though, most B2B marketers aren’t driving traffic to landing pages built from the ground up to convert visitors and the email subscribers. Instead many of these companies are making three major mistakes with their B2B marketing strategies. Number 1, they’re still just sending traffic to their homepage , which is generally not optimized to convert traffic into email subscriber. Number 2, if they are using landing pages, they’re sending every traffic source to the same exact landing page.

Some of the traffic converts to leads but the majority does not. The problem is depending on where your traffic s coming from, different offers, lead magnets and landing pages are needed to optimize conversion rates. There’s no one-size fits all landing page. According to Hub spot, companies with over 40 landing pages got 12 times more leads than those with only one to five landing pages. That’s a huge increase in leads so it only makes sense that you need to customize your landing pages for the different varieties of traffic your site receives.

That brings you to mistake #3, when B2B businesses do use landing pages, they generally ask for too much information that are cluttered with all kinds of info and they have multiple calls to action so the marketing message is completely diluted. Their landing pages are generally not clear and concise like a landing page fully optimized for conversion should be. To give B2B marketers a solution to these problems, we created the enterprise lead generation page. This page is beautiful in its simplicity and the best part is it can be easily customized and duplicated to create tailored B2B landing pages for any business and for any traffic source. Let’s dive into this page and dissect all the different elements. At the top of the page, you can add your logo for brand recognition and a really cool area of in this template is this phone number section here.

If this page is viewed on a smart phone, you can set up this number section to be a click to call link. So if someone comes to this page on a mobile phone, all they have to do to contact you is simply click on the phone link at the top of the page and the phone will dial the number. You can disable this phone number section if you want to but it is available if your business needs it and will show you how to customize all these sections later in the video. Further down the page, we have the headline section where you’re able to hook your viewers and entice them to read further into the page. Because you have a limited area of text bullets, you’re forced to be crystal clear with your marketing message and to only highlight the absolute biggest benefits the user will get out of your lead magnet.

Then there’s a section to display a conceptualized version of your LeadMagnet and finally on the right there’s an opt-in section that makes it abundantly clear what the visitor should do. Click the button and opt in.

Now one thing to note about this opt-in is that the page uses a two-step opt-in, which has been proven to boost conversions in most markets. When you go to other B2B landing pages and you immediately a one-step opt-in where the form is right on the page, it looks like the landing page owner wants to take rather than give and that can be very of putting. With the two-step opt-in process, visitors aren’t showing your opt-in form until they ask to get what you’re offering by clicking on the button. This is much more disarming than a one-step opt-in process. So step 1 they decide they want what you’re offering and click the button and step 2 they opt-in. Plus having a two-step opt-in forces the person to make a choice, do you want to opt-in or not. This one tactic in many cases has shown up to a 50% increase in conversions. Okay.

Let’s say that I’m a SAAS business that automates customer retention and I need to start utilizing different traffic sources to generate leads. Let’s customize this page to accomplish that. Go to My.LeadPages.net and log in. Once you’re in the member’s area, find the enterprise lead generation page and click use this template. From there, select your market from the drop down.

Now like with all pages inside of LeadPages, you simply click on something to edit it. So I’ll add my logo then I want to update the phone number at the top but before we move on, let’s make sure the numbers are clicked to calling. One great thing about LeadPages is you can make any text link to a URL or a LeadBox. In this case, we’d highlight the number and then click on the link button. Now in this box, we’ll add the following: Tell: and then the phone number with no dashes then click done. Now when someone clicks on this number in a mobile browser, they’ll be prompted to call you.

Now I’ll update my headline and the copy about my lead magnet. With these bullets, again I want to emphasize the biggest benefits someone is going to receive from my lead magnet. Here I’m going to add a new image of my LeadMagnet by clicking on it and selecting my image. If you’d like to update the colors of the page to close or match your branding, you can go to the styles tab and adjust anything here accordingly. I’ll switch it back to orange though because I like how it makes the headline and buttons stick out while still matching my brand.

Now I’ll update the opt-in section. If you’d like to hide the download image, you can do that by clicking on the gear and selecting hidden. I like it though so I’m going to turn it back on. Finally I need to initialize the button on this page. LeadPages allows any button to either trigger a LeadBox like this if you click the gear and select edit, you can also have this button go to a URL of your choice.

I’d like to use it to build my list so I’ll select show opt-in form. Now you can either click on click here to edit opt-in form if you’re in this window or if you’re in the main edit window, you can just click on the button to see your integration settings. So I’ll select , which email service provider I want to integrate the page with and , which list I’d like to add people to.

Now I’ll set up some quick customizations on this LeadBox. I’ll start by adding some other form fields like name and a dropdown. Next, I’ll click on the image and change it to the image of our lead magnet and I’ll change the progress bar to show my logo. I’ll also change the button to match the copy and the colors that are no the page. Finally, I need to set up my page to send out my lead magnet when someone opts in on the page. Just go to the lead magnet section and select yes. Enter in your sender details and select your lead magnet from a drop down then select done.

Now name the page and save the page. If you’d like to check how the page will look on a mobile device, you can easily do that right inside of the LeadPages builder so you can confirm that it will look great without having to pull out your smart phone or tablet to manually check. Here’s a smart phone version and here’s the tablet version in also looking amazing. From there, once I hit publish LeadPages gives me a URL that I can use to immediately view the page. Here’s the page we just created and it looks great on a desktop as well. Back in the publishing window, we have a few more options. You can publish the page to WordPress, publish the page to Facebook as a Facebook tab or you can download the file and put it on your own server.

If you’re not a LeadPages customer, this can be a bit more difficult to set up. Here’s what you’ll need to do if you’re not a LeadPages customer.

If you’re a developer, click on the link below and opt in to receive this template and our LeadMagnet delivery system will deliver it to you. Modify the HTML and CSS using your coding skills or the coder you’ve hired, integrate the page with your autoresponder, WordPress etc., get your landing page code that you’ve generated and finally publish the page. We’ve found that if you’re not a LeadPages customer, typically it will cost around $300 for a coder to customize and publish the page for you.

If you are a LeadPages customer, you can publish unlimited pages and do all the customizations within minutes. Just head to www.LeadPages.net and click on the button below the video to get LeadPages. If you’re unsure, which plan to go with, we recommend the pro annual plan as it comes with the majority of the features we have, includes one free sub account and is 40% cheaper than paying monthly. So join us at the pro level.

  • Jeff, this looks freaking awesome! Especially liking how well this looks like it’ll work via mobile – especially with the telephone number.

    • Jeff Wenberg

      Adam, my thoughts exactly. I was blown away at how well it will work on mobile when I first saw it too. Glad you’re digging it!

      • Btw, any chance of a slight update for this template to give the option to add some social proof – maybe some ‘as seen on’ images just above the footer? That would totally rock – maybe you guys split tested this actually, not sure but if you haven’t, it might be a cool update.

        • Jeff Wenberg

          Adam thanks for the suggestion, we’ll definitely keep it in mind.

  • Beth Riegger

    Thanks for the html code for click to call!! 🙂

    • Jeff did a great job throwing that in. I didn’t even know about tel: Thanks for the tip @jeff_wenberg:disqus.

    • Jeff Wenberg

      Thanks Beth! That’s pretty cool right?! Let me know when you’ve got this page up and running!

    • The telephone number option would be a great addition on a lot of the other lead gen/sales pages…


      • Jeff Wenberg

        Tom it could be. Thanks for the suggestion. We’ll keep it in mind.

  • I have a concern about these new optin methods. In quite a few of your videos describing these optin methods, there is usually a lead magnet offered. This is great. But I have yet to see in any of these videos showing a clear statement indicating the person would ALSO be opted in to a mailing list.

    The purpose of these optins is not to just give away something, it’s to acquire an email address so that follow up emails, newsletters, offers, etc. can be accomplished. Right?

    Well, my understanding through AWeber (and I would imagine through Constant Contact, Infusion, etc.) is that the person must OPT IN to receiving further information and that must be made clear at the time of opting in.

    Anyway, I love Lead Pages, and I love your innovations, but I feel there’s something a bit off here. If the person is opted into a newsletter without being told he is being opted into THAT newsletter, a provider like Aweber could raise an issue with this. Yes? No?

    • Jeff Wenberg

      Stan, thanks for the question. You are correct the ultimate purpose is to acquire an email address to build your list. If you did want to specifically let someone know that you’ll be sending more emails in the future you can inform them they’ll be getting future email updates in the email they receive containing the lead magnet, in the double opt-in confirmation if you’re using double opt-in, or in a welcome email you send out from your email service provider. If none of these options address your concerns you could always add this to your LeadBox text.

      Hope that helps Stan.

      • Hi Jeff, I spoke to AWeber and the viewpoint there, at least with the rep I spoke with, is:

        1) Acquiring the email address initially with an offer of a free this or that is a bit of a gray area, but essentially fine if you make it clear in your double opt-in email that they’re signing on for more info

        2) If you don’t use a double opt-in, they would definitely want that made known in the Welcome email. (And your suggest of spelling it out from the get-go is of course another option)

        3) There is an implied understanding when someone gives an email address that they’re going to get emails, so that was an interesting comment from the rep.

        4) Generally speaking, AWeber would like their customers to bring on more quality additions to their email lists, but they understand many clients want to bring on quantity first and then improve the quality.

        5) When all is said and done, if you monitor your spam complaints, you’ll know how you’re doing with various approaches and finally…

        6) He said they do not police their customers’ verbiage and would only get involved if the spam complaints warranted.

        I wrapped up the call by asking, “So, you do not have a Verbiage Police Department at AWeber?” and he confirmed that they do not.

        Hope that is helpful.

        • Jeff Wenberg

          Stan, great information. Thanks for checking for everyone!

  • @jeff_wenberg:disqus, this looks great! I love all of the new templates you all are rolling out. This also looks great on a mobile device. I second @adamjayc:disqus. Adding a few social icons would put this over-the-top.

    • Jeff Wenberg

      Thanks @ckarasiewicz:disqus! So far this is my favorite template for mobile! We’ll take Adam’s request into consideration. Thanks!

  • Hello LeadPages, you guys are awesome. Do you have a lead page that could be used for registration of a local speaking event (resident, not virtual)? If so, would you mind orienting me to which page it is in my library. Thanks!

    • Jeff Wenberg

      Hi Matthew, thanks for the comment. Yes you could easily use any of our webinar registration pages for this. You can find them all in the webinar pages section. In particular I would recommend: The Webinar 2.0 Page, Co-hosted Webinar Registration Page, or The Webinar 3.0 Page. If you sort the webinar pages by their average conversion rate whatever is at the top of the list at that time will generally be a safe bet. Hope that helps!

      • Jeff, thanks so much for the helpful guidance.

        • Jeff Wenberg

          Let me know how it goes! Would love to see what page you use!

  • Hey, whatever happened to the LeadPages MarketPlace? It was supposed to launch in late April, so it’s about 4 months overdue now. Is it still going ahead?

    • Jeff Wenberg

      Hey Ken, thanks for asking. We are super excited about the marketplace. It’s coming in the very near future. Just ironing out some bugs so everything is working at 100% when it’s rolled out. Stay tuned!

      • OK, great. Thanks for the update.

  • Hi Jeff, thanks for the wonderful sharing.
    Is the free landing page template above can be installed with WordPress as a theme?
    Because I tried to installed using the downloaded zip file and failed because of the missing CSS style.

    • Jeff Wenberg

      Alexander this is not a WordPress theme, it is a landing page template. You can (with some coding skills) install the page on a WordPress site, but only as a page…not as a theme. If you’re a LeadPages customer you can do all of this in just a few clicks.

  • Ondřej Volšík

    Jeff, what a video! We’ve been following LeadPages for a while and now we’re discussing which version to purchase. But firstly, could you just tell me what kind of app did you use for creating this amazing video? Or was it created also via LeadPages? Thanks for your answer 🙂

    • Jeff Wenberg

      @ondejvolk:disqus thanks for the kind words man! For the video, it was a mix of Adobe After Effects and Screenflow. Which version of LeadPages are you leaning towards? Maybe I can help in your decision? Let me know if you’ve got specific questions about the various plans.

      • Ondřej Volšík

        Thanks for your quick reaction 🙂 If you don’t mind I’d like to have your email adress for further conversation concerning both the video making and LeadPages in general. 🙂