9 High-Converting Webinar Landing Page Examples

What is a webinar landing page?

A webinar landing page is a page that's sole purpose is to generate sign-ups for a specific webinar (a live or pre-recorded training session or demo).

Traffic is driven to this page from ads, social media posts, website pop-ups, or email newsletters. It usually offers a brief discription of the webinar and what topics will be covered, and then a lead generation form is used to collect emails from those who are interested in attending.

Webinars are an excellent way to generate new leads, build your email list, demonstrate your knowledge, and show off your product.

What's the average conversion rate for webinar landing pages?

The average conversion rate for all landing pages created by Leadpages users is 11%. However, the average webinar landing page conversion rate is 17%.

So, why the considerable jump? Webinars (especially live webinars) are seen as having more value than other lead magnets, as they often contain actionable advice and attendees have the chance to ask the presenter questions. That's why a good webinar that addresses a key issue for your audience will often generate a high conversion rate.

Blogging webinar landing page

What we like

The first thing you notice when you land on this page is the presenter’s smiling face. This is a great way to introduce yourself to your audience. Humans are visual creatures and seeing a photo of someone helps us get to know them. It also builds trust. If someone is willing to put their face beside their product it shows they’re confident in the value they’re providing.

Another great part of this webinar landing page is the story Alida tells. Instead of just telling her audience what she’s going to teach them, she shares her journey and how the information she’s about to present has impacted her life. That’s powerful.

Finally, she utilizes a pop-up sign-up form which keeps the page looking cleaner.

Gardening webinar landing page

What we like

This page is short and sweet, but very effective. It starts with a good description that gets right to the point and tells visitors exactly what they’re going to learn—and how that information will benefit both them and their family.

With this being a live event, they also do a great job of making it clear exactly when the presentation is happening. Take a lesson from this page: don’t just list the start time in one timezone and risk confusion. List as many timezones as you feel necessary so people don’t have to do the math to figure out when they need to be there.

Acting webinar landing page

What we like

One of the first things visitors will ask when they get to your webinar landing page is “what exactly am I going to learn?” This page answers this question by providing a section that summarizes the top three takeaways from the presentation, along with the benefits of learning this information.

The page also backs up its claims by showcasing the success of its former students. By highlighting the major studios people have landed roles with after working with the presenter, it adds a whole new level of credibility to the webinar and makes it much more likely to generate conversions.

Productivity webinar landing page

What we like

A big part of getting someone to sign up for your webinar is convincing them to sign up right now. That’s because even if someone leaves your page with the intention of registering later, there’s a good chance they’ll get distracted by something else, or just simply forget. This is why it’s important to add a sense of urgency. The countdown timer at the top of this page does just that, letting people know they have a limited amount of time before the offer is gone for good.

We also love the clean design of this page. There’s lots of white space with just the right amount of color and graphics.

Finally, a bio of the presenter is included near the bottom of the page to build her credibility. It does a great job of summing up her credentials and letting visitors know why they should listen to what she has to say.

Blogging business webinar landing page

What we like

A big hurdle you’ll probably have to get over when promoting your webinar is erasing the doubts your audience has. They’re probably thinking “this is going to be too hard, I’m not smart enough, this won’t work for me” etc. This landing page addresses that right away by making it clear that anyone can achieve excellent results, even if they’re a complete beginner who doesn’t know anything about blogging.

The page goes a step further by showcasing reviews from past students. This way, it’s not just the presenter who’s saying it’s going to work but also regular people who started as beginners and are now earning a steady income.

One more thing to note is the calls to action used. They change it up throughout the page and get a little creative to really urge visitors to sign up.

College scholarship webinar landing page

What we like

The written word is great, but sometimes a video is the perfect way to share your message. Including a video on your webinar landing page will likely convert a few people who don’t feel like reading all your text. This page is a great example of this technique, as it includes a video of the presenter introducing herself and telling visitors why they should sign up for the webinar.

You’ll also notice the bright yellow CTA buttons throughout the page. This ensures the buttons draw visitors' eyes and are easily findable.

To top it all off, a free ebook is offered to anyone who signs up for the webinar. Not only does this incentivize more conversions, but it also adds value to the offer and builds goodwill with potential leads.

Novel writing webinar landing page

What we like

The key to any good webinar landing page is a captivating title, and this page certainly has that. Right away, you’re told the presenter has sold over 70 million books and he’s going to show you exactly how he did it. This should grab the attention of anyone who’s interested in becoming an author.

While the page is offering a live event, it advertises two different start times. This is a great strategy, as no time will work for everyone. The more times you’re willing to offer the more conversions and attendees you’re likely to get.

Modeling webinar landing page

What we like

This page proves you don’t need fancy graphics or lots of copy to get results. All this page offers is a quick description, the date and time of the event, and a sign-up form. Despite the lack of content, it’s converting at an astounding rate of 58%. So why is this?

It’s likely that the traffic that’s being sent to this page is already familiar with the brand and/or product. In this case, you don’t need to take up a lot of time selling people on your offer. You just need to give them the details and make it easy to sign up.

When building your webinar landing page, consider who you’re targeting. If they’re already a fan of your brand you might want to consider a simpler approach like this.

"Sorry you missed it" webinar landing page

What we like

What should you do after your live webinar has come and gone? You could just delete the landing page and be done with it, or you could do what Jamie Dana did and keep the page up. Now when people land on her page they aren’t met with a 404 or an out-of-date message. Instead, they’re informed they missed the webinar but can still download a valuable free resource.

This is the best practice for any webinar (or other digital product) that has expired. That way, if anyone happens to stumble upon your landing page you still have a chance to convert them into a lead.

Steps to create a webinar landing page

Building a high-converting webinar landing page is easier than you think. Follow these steps launch your page fast.

Create a webinar your audience will love

The key to any good webinar landing page is the webinar itself. You can have the best landing page on the internet, but if your webinar isn't something your audience is interested in then you're not going to get many conversions.

Start by identifying a problem your audience is struggling with. Maybe it's a question you often get asked about or something you see a lot of people complaining about on social media. Once you've identified the problem you want to solve, build a webinar that provides a solution.

Remember, the idea of a webinar isn't to give away all your secrets. Consider providing a partial solution, or solving a problem that's part of a much larger problem. That way, attendees have a reason to come back to you and pay for your products and services.

Choose a webinar landing page template

You don't need to know code or be a web designer to build a landing page anymore. Landing page templates make it easy for anyone to build a high-converting page quickly and easily.

Leadpages has over 250 templates to choose from, as well as a selection of templates that are specifically designed for webinar landing pages. All templates are conversion-optimized and mobile-friendly.

Search the library to find one that suits your brand.

Customize your look

All Leadpages templates are completely customizable so you can put your spin on the design and make it your own. In addition to adding your text and images, you should also consider:

• Adding your logo
• Changing the colors to match your brand
• Adding new sections to better promote your webinar

The Leadpages Landing Page Builder uses a drag and drop interface, so these customizations are easy to make, even if you're a complete beginner.

Send traffic to the page

Once your page is published it's time to drive traffic to it so you can start generating leads.

To start, you need to identify your ideal audience. Are they primarily male or female? How old are they? Where do they live? What are their interests? These are just a few of the questions you'll need to ask to narrow it down.

Once you have your audience, the best way to send traffic to your page is through a paid ad campaign. The two most popular choices are Meta ads and Google ads. Both platforms give you the tools to target people who are looking for your products and services.

You can also:

• Post about it on your social channels
• Include it in your email newsletter to your subscribers
• Use pop-ups and alert bars to let visitors know about your webinar

Webinar landing page best practices

Want a quick guide to webinar landing pages? Here are the eight best practices to remember when building your page.

Craft a headline that resonates

If you think of your landing page as the focal point of your webinar promotion strategy, then your headline is the focal point of your webinar landing page.

The importance of nailing the headline is hard to overstate since about 80% of people will read headline copy, but just 20% will read the rest of the page.

So how do you craft a headline that draws your readers in?

As a rule, your headline should highlight a concrete benefit that your audience will get from attending your webinar. That is, it should play on something the prospect cares about—a problem, a need, an ambition—so that they feel compelled to read on. The headline isn’t the place to start discussing your product features or the nitty-gritty details of the webinar’s subject matter.

Even though there’s no one-size-fits-all formula for writing a compelling headline, the following approaches will often work to capture the reader’s interest:

• Quantifiable results: Most people who attend webinars are seeking some practical benefits that apply to their personal or professional lives. You’ll make your headline more convincing if you can attach some solid figures to these benefits. For example: “Discover how [webinar topic] could boost your revenue by [X]% over the next [X] months.”
• Real-life examples: Sometimes a headline laced with impressive figures can seem too good to be true. As an alternative, you could draw upon relevant real-world examples to convince your readers that the benefits you promise are realistic. For example: “Discover how [person’s job/title] achieved [goal/task] in [X] weeks.”
• Urgency: One of the best ways to grab a reader’s attention is to use words in your headline that generate a sense of urgency. People don’t like the idea of missing out on something valuable, so tapping into this FOMO (fear of missing out) can be an effective way to convince people to read on. For example: “Want to learn how to [solve pain point] in [X] simple steps? Register now before it’s too late!”

Don’t forget, your headline copy should also be clear and to the point. Leaving your readers confused about the value your webinar will provide could easily turn them away.

Write clear and precise body copy

Once you’ve managed to hook your visitors with a well-crafted headline, the rest of your webinar landing page copy should work to make registration a no-brainer.

You’ll want to strike a careful balance between explaining what the webinar is about—being sure to highlight key event details like start time, date, and cost—and keeping the total word count to a minimum. You don’t want to put off visitors with an intimidating wall of text.

Make it obvious what your audience will learn from having attended your webinar, and how that knowledge will improve their business or solve a problem they are experiencing. The simplest way to do this is to include a bullet list of a few key benefits.

Remember that the tone of your copy is just as important as the information you pack into it. To keep the tone friendly and vibrant, address your visitors as “you” and use the active voice over the passive voice. For example, use “The webinar helped previous attendees to…” instead of “Previous attendees were helped by the webinar to…”.

Share a little bit about the speaker

People signing up for a webinar want to know that they’ll be having a conversation with a real person, not just some faceless business. By revealing a little bit about yourself, you’ll help to reassure your visitors that the webinar will be a lively, authentic experience. This is especially important if you’re marketing the webinar to people who aren’t familiar with you or your brand.

Be sure to choose an approachable photo of you and any guest speakers. From looking at multiple presenter-photo split tests, we’ve found that an informal background and a big smile tend to work best.

It’s also important to include any relevant credentials along with your headshots. These will increase your credibility and let visitors know that you’re qualified to give an expert presentation on the topic at hand.

Use testimonials

Speaking of credibility, there’s no better way to convince your visitors that your webinar will deliver on its promise than to showcase some testimonials from previous attendees. After all, up to 88% of consumers trust online recommendations as much as they do their friends.

Including a few glowing testimonials on your webinar landing page will reinforce the perception that you know how to fix your target audience’s pain points. Simply select two or three blurbs from previous attendees who were happy with their experience and, if possible, include headshots for each. Ideally, each testimonial will highlight a different positive aspect of attending the webinar.

Provide multiple opt-in opportunities

One of the main challenges of marketing is to persuade your prospects to complete a specific action. If you ask too much, you risk coming across as too pushy. But if you ask too little, people won’t know what you want them to do.

The same holds for your webinar landing page. You should include enough opt-in opportunities so that users can easily take the desired action wherever they are on the page, but not so many that they feel you’re trying to bulldoze them into signing up.

You can usually find the right balance by ensuring you have two opt-in buttons on the page: one at the top to reinforce your headline, and one at the bottom for the user to click once they’ve read all the information on the page.

As a general rule, we recommend including one opt-in opportunity every three screen lengths.

Create a sense of urgency with a timer

We’ve already seen how creating a heightened sense of urgency in your webinar landing page headline can motivate visitors to read more and ultimately sign up.

Another powerful way to reinforce this effect is to include an on-page countdown timer that lets visitors know how long they have left to secure their spot in the webinar.

The ticking clock is a strong visual indicator that the visitor’s chance to register will soon expire, which serves as an effective nudge to get them to sign up. In fact, ramping up the sense of urgency on your landing page can increase conversions by as much as 30%.

Be sure to place your countdown timer in a prominent position so it grabs the attention of users. You should take care not to set the deadline too far in the future, since the sooner the offer expires, the more users will feel the urge to sign up. In fact, on average, 29% of attendees won’t register until the day of the webinar itself. So anything greater than 7 days is unlikely to stir most users into action.

Pay attention to page design

Your top priority when it comes to your webinar landing page design is to create a frictionless path to conversion. If your visitors feel like the layout of your page is clunky, confusing, or unpolished, they may start to wonder whether your webinar will suffer from similar quality issues.

Here are a few basic design principles to help you structure your page:

• Establish the visual hierarchy: While you want your entire page to look good, you also want to draw a visitor’s attention to the important information first and sequence it in the order that makes the most logical sense. Think of the page as a conversation: flow is key.
• Keep it simple: Are there areas you can simplify? There’s no room for excess on your landing page. If a particular design feature doesn’t draw the user towards a conversion, leave it out.
• Stick to your color palette: Select two or three complementary colors that align with your brand, and reserve a single, high-contrast color for your call-to-action buttons.

Include a thank you page

Once a visitor has signed up for your webinar, you should follow it up with a thank you page. Thank you pages are often overlooked by marketers, but they offer a few benefits that help make your webinar a bigger success.

First, they reassure the user that their registration has been confirmed and give you a chance to demonstrate your gratitude (which goes a long way!).

Second, you can use a thank you page as a way to encourage registrants to take some additional action, such as sharing the webinar with a friend or signing up for a related course on your website.

Lastly, a thank you page can improve the odds that registrants will actually attend your webinar by including things like:

• Buttons that let registrants add the event to their Outlook, Google, or iCalendar calendars
• Free resources that you’ll refer to during the webinar
• A short welcome video to get them excited about attending the webinar
• A teaser of special bonuses that will only be available during the event

Want to build better landing pages?

Download The Complete Landing Page Optimization Checklist to learn what you need to include to maximize your conversion rate.

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Webinar landing page templates

Ready to build your own webinar landing page? It all starts with the right template. Here are some of our most popular webinar landing page templates. Keep in mind that all of the templates below are fully customizable so you can easily make them your own.

Versatile webinar landing page template

This webinar landing page template has everything you need, including sections for benefits, your bio, and who this webinar is for. It also features a cool parallax scrolling effect that adds depth to the page.

Short webinar landing page template

Want to keep your webinar landing page short and sweet? Then this template is for you. It allows you to sum up what your webinar is about and who you are right in the hero section. There’s also an additional section to let people know the key lessons you’ll be teaching.

Webinar landing page template with countdown timer

Here’s another simple template that’s perfect for a wide range of webinars. One of the best things about this template is that it already includes a countdown timer in the hero section to add a sense of urgency. There’s also a section to let people know what you’ll be covering in your presentation.

Long webinar landing page template

This is a great webinar landing page for presentations that require a little more copy to promote them. It includes sections for benefits, your bio, and testimonials. It also has CTA buttons for two different start times if you’re planning on holding multiple webinars.

Ready to build your own webinar landing page?

The examples and tactics covered in this article will help lay the foundations of a successful webinar landing page.

If you want to make things a little easier, don’t forget that our drag-and-drop landing page builder gives you access to dozens of stunning, mobile-responsive webinar landing page templates.

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