If you’re a realtor, dentist, or any other professional offering a product or service, you know how valuable one high-quality lead is.
One lead alone can bring in thousands of dollars to your business.
How can you capture more leads? How can you ensure they’re high-quality prospects?
One fantastic way to do that is by using this dental marketing page—and don’t worry, you can easily customize this page to work with any industry.
For example, I can customize this landing page template for a realtor, a chiropractor, and a lawyer all in just a few minutes. So, let me show you exactly how you can use this page to bring in a brand new stream of clients.
Step 1: Create a lead magnet.
At first glance, you might think that this template should be used as a home page of your website. It familiarizes the viewer with your company, explains your offerings, and shows social proof with testimonials, but you’ll notice the call to action isn’t asking your prospect to buy now or book an appointment or call now even. Instead, it’s offering an intriguing PDF in exchange for a prospects contact information.
Why? Because according to ConversionXL and Marketing Week, if someone visits your website for the first time, there’s over a 95% chance they won’t buy your product or service.
But typically about 40% of people are willing to give you their email address in exchange for something of value. In other words, a lead magnet.
Those are a lot better odds. And once you get their email address, the door opens for you to continue the conversation with them.
So, how do you convince your prospects to give you their contact information?
You offer them something irresistible to download. With nearly 100 billion marketing emails sent a year, you need to make sure you’re offering something intriguing enough and valuable enough that they’re willing to get more emails into their inbox.
We found that compiling a list of resources or tools into a PDF works really well because people are inherently curious to know what tools others are using to achieve specific results. But you could also offer things like e-books, coupons, or videos.
Step 2: Drive traffic to your landing page.
To do this, you can create targeting ads that you run on places like Facebook or Google. You could also use your social media presence to direct traffic to the page. And you can also optimize your SEO so that this page, as well as other pages on your site, do well in Google searches.
Step 3: Communicate with your list.
Now that this page is bringing in leads, you can use your email autoresponder to automatically send them additional value, such as sharing interesting posts on your blog, sharing insights that can help them in their day-to-day lives, or answering questions that people in your market generally want to know.
It’s all about continuing to build a relationship by offering valuable information that’s relevant to them. You can also use the contact information to personally reach out to them or you can use the contact information to run retargeting ads to them.
There you have it. With these three steps, you can easily start bringing in new high-quality leads to your business.
To recap, you drive traffic to this page via advertising, social media, and SEO. On the landing page, you offer an irresistible lead magnet in exchange for their email address. And finally, you can reach out to your lead with a personal call or email with an autoresponder or going through retargeting.
Leadpages makes it easy for you or any of your employees to customize and publish this landing page so you can start bringing in more leads. With our easy-to-use template builder, you can completely customize this page without ever touching a line of code. To get more in depth training about how to use LeadPages® with your business, click the button below to get instant access to an amazing training session.
During this training, you’ll learn even more comprehensive strategies to grow your business even if you’re not a marketer.
When you sign up, we’ll also email you the HTML files for this dental template. If you employ a web developer or you know how to code, you can use these files to deploy this page yourself.
If you’re interested in purchasing Leadpages, just click on the button below the video. If you’re unsure which plan to go with, we recommend the Pro edition with an annual subscription, as it comes with the majority of the features we have, it allows for split testing your Leadpages and Leadboxes®, and it’s 39% less than paying monthly.