It’s not every day you find incredible strategic smarts and incredible generosity in one entrepreneur.
Or so you might think. And it’s understandable. After all, one reason to continually search out better business-growth tactics is to outdo your competitors. That mission might reasonably inspire you to keep your cards close to your vest.
But despite that natural motivation, each week at LeadPages, Tim Paige finds a new great business and marketing mind to pull the curtain back on their success for listeners of our podcast, ConversionCast.
These guests have opened up about everything from their A/B test results to the strategy behind their messaging to the specific marketing emails that have accelerated their growth. And often, they’re sharing the latest discovery they’ve made about what’s working for them—sometimes as the results are still rolling in.
Plan great content. Be an engaging presenter. Make a compelling pitch for your product.
All true. But there’s one other step you need to consider, and it comes at the very beginning of your webinar campaign …
If you don’t make an excellent case for your webinar well before you take the mic, you’ll be presenting your high-quality webinar to a pretty sparse crowd. That’s why it’s important to take some time at the outset to map out how you’ll fill those virtual seats.
Fortunately, that doesn’t need to be a major effort. The promotional strategies in this post can take as little as 5 minutes; apply a few of them and you’ll be well on the way toward optimizing your webinar attendance rate.
“The most valuable resource we have today is attention.” That’s the guiding philosophy of Ari Sherbill and of PowToon, where Ari is vice president of business development.
Founded in 2012, PowToon makes it easy for anyone to create fun, animated marketing videos and presentations using drag-and-drop software. Major companies including Cisco and Starbucks number among their 7 million users. Ari’s explanation for PowToon’s success is simple: “If you have a message, and you want to make it more engaging, animated, fun, and use your own branding, it’s a really easy way to create engaging content.”
Here’s one of PowToon’s own ‘toons:
But even a wildly popular product needs great marketing to support it in the long run. And initially, PowToon was having trouble creating digital marketing assets as compelling and effective as they product they were intended to sell.
To find out how they fixed that problem and get a behind-the-scenes look at the anatomy of a successful PowToon marketing campaign, download our infographic below:
PowToon knew that landing pages were important from the get-go. But with a team of just 15 people scattered as far apart as London and Tel Aviv, they didn’t initially think they had the resources and knowledge to create them in-house.
I’ll admit: when December 31 rolled around for me, I was so busy that I didn’t take the time to sit down and think of any. And good, realistic resolutions do require careful consideration. They require space away from the rush of the work week. To get a clear view forward, you need to stand a little bit apart and above.
I don’t think it’s too late, though. When it comes to marketing your business, it can be especially easy to just keep moving forward without really stopping to reassess, doing more and more of the things you already know how to do. It’s great for your marketing to build momentum, but every so often it’s wise to stop and make sure you’re on the right track.
There’s no better time than a fresh new year to rethink your marketing and adopt new habits that will set you up for success. What follows is a list of 12 marketing resolutions to consider—one for each month of 2016. See which ones make sense for your business this year (or simply let them inspire you to keep up the good work if you’ve already got these down pat).
With the right tools and approach, keeping these resolutions shouldn’t be all that hard—and sticking to them will make finding new customers a lot easier in the long run. To help, I’ll be pointing out free resources along the way that you can download to get started.