12 Marketing Resolutions to Keep in the New Year

Did you make any new year’s resolutions for 2016?

I’ll admit: when December 31 rolled around for me, I was so busy that I didn’t take the time to sit down and think of any. And good, realistic resolutions do require careful consideration. They require space away from the rush of the work week. To get a clear view forward, you need to stand a little bit apart and above.

I don’t think it’s too late, though. When it comes to marketing your business, it can be especially easy to just keep moving forward without really stopping to reassess, doing more and more of the things you already know how to do. It’s great for your marketing to build momentum, but every so often it’s wise to stop and make sure you’re on the right track.

There’s no better time than a fresh new year to rethink your marketing and adopt new habits that will set you up for success. What follows is a list of 12 marketing resolutions to consider—one for each month of 2016. See which ones make sense for your business this year (or simply let them inspire you to keep up the good work if you’ve already got these down pat).

With the right tools and approach, keeping these resolutions shouldn’t be all that hard—and sticking to them will make finding new customers a lot easier in the long run. To help, I’ll be pointing out free resources along the way that you can download to get started.

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[Guest Post] 3 Ways to Make Sure You Get Social Media Marketing Right

Editor’s Note: We’re pleased to introduce this guest post from digital-advertising expert Michael Koral. Michael is the cofounder and COO of needls., a service that helps businesses automate and optimize their online advertising. Today, he’s sharing his best tips for making the most of your social-media marketing time and budget.

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A couple of months ago I had a friend ask me for advice on the best way to promote his business online.

“Where can I get the best bang for my buck and really just get new customers?” he asked.

Instead of an immediate answer, I came back with a whole slew of questions:

  • Do you have a website?
  • Are you active on social media?
  • How do you handle new customer requests? By phone? Email? Live chat?
  • What is your marketing budget?
  • Do you have stellar ad images and/or ad copy?
  • Who and where is your target market?
  • What do you know about your customers and potential customers?
  • Have you ever advertised online before?

If he’d asked me even a year or two ago, my “answer” wouldn’t have been nearly as complex. The advertising landscape has changed. Some things remain the same—Google ads, for instance, are still awesome though potentially expensive.

But outside of the big elephant, there are now many other great ways to promote your product or service online. Think Bing Ads, Facebook ads, Twitter ads, Tumblr ads, Reddit ads, YouTube ads, Pinterest ads, Instagram ads, Vine ads … the list goes on.

I’m not going to bore you with an explanation of each of these platforms. I’d rather share with you what I discussed with my friend and explain to you exactly which online marketing tactics I feel give a business owner their best bang for their buck.

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[Template Download] Use This LinkedIn Landing Page to Connect Seamlessly with Clients

Free Landing Page Template: How to Advertise on LinkedIn

Everyone knows LinkedIn can be a good venue for professional networking. Does that also make it a good venue for marketing? In LinkedIn’s own words:

“The professional mindset is aspirational. In other words, members are thinking about how to achieve their ambitions and further their careers. As a result, our members are highly receptive to advertising, content, and experiences that can help make them more knowledgeable and, ultimately, more successful.”

This perspective—along with LinkedIn’s 100 million unique visitors per month—makes a compelling case that, if your business has anything to do with professional success, LinkedIn is worth trying as a marketing channel.

It’s true that, as a marketing platform, LinkedIn doesn’t have quite the same reputation yet as Facebook or even Twitter. But if used correctly, it can get your message to an extremely targeted group of people—especially if you’re in a B2B industry.

You can start by posting (free) Facebook-style updates from your business account, then move on to paid options: boosting the reach of your existing updates, running sidebar ads, or even sending direct, in-app sponsored messages.

Of course, whenever you adopt a new marketing channel, you need to think about where you’ll direct that new traffic. And that’s why we’ve created our newest landing page template: the LinkedIn Landing Page. Check it out here, then download your free copy below:

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Web Traffic 101 – How To Get More Customers – Fast

One question I get asked from entrepreneurs (almost every single day) is…

“How do I get more website traffic?”

Obviously, this is a problem that needs to be solved. Because if you don’t have the ability to get your product or service in front of its target audience, then it’s pretty much useless.

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