Hello, my name is Clay Collins and welcome to this episode of the Marketing Show. And by the way, I just got done finishing what is probably the worst macchiato of my life. I should have known not to order this when the barista didn’t know how to make it initially and was, you know, told me some story about how Starbucks had invented the macchiato for commercial purposes which I know its complete BS, because when I was in Italy recently they were being consumed left and right, so Starbucks, by the way, did not invent the macchiato. And just for you information, if someone ever tells you that they did, they’re probably gonna make a pretty crappy macchiato.
Anyway, that has absolutely nothing whatsoever to do with today’s marketing show which is all about a limiting belief that most people have in business that is sort of stopping them from truly creating the kind of income that they need to make to really-really-really turn their business into a long term serious endeavor. So as an intro to this, I want to talk about the three ways that most people believe they need to pursue or the three ways that most people go about trying to create more income in their business.