Can You Really Find Leads with Periscope? A Look at the New Crop of Live Video Streaming Apps

Periscope Marketing Tips for Small Businesses

Last week, one of the most popular online media personalities in the world was a puddle.

For one day, close to 20,000 people were fixated on a live video feed of a sidewalk-spanning puddle in Newcastle, England. People edged around it. People walked through it. The puddle did not respond.

What was going on? There are 2 things that help explain the phenomenon (if only partially):

1. The puddle was being broadcast on Periscope, a live streaming app launched last year that was just voted Appleā€™s 2015 App of the Year and boasts more than 10 million users.

2. The device streaming it belonged to one Richard Rippon, a very clever social media manager at a nearby advertising agency.

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