Last week, one of the most popular online media personalities in the world was a puddle.
For one day, close to 20,000 people were fixated on a live video feed of a sidewalk-spanning puddle in Newcastle, England. People edged around it. People walked through it. The puddle did not respond.
What was going on? There are 2 things that help explain the phenomenon (if only partially):
1. The puddle was being broadcast on Periscope, a live streaming app launched last year that was just voted Apple’s 2015 App of the Year and boasts more than 10 million users.
2. The device streaming it belonged to one Richard Rippon, a very clever social media manager at a nearby advertising agency.