How To Calculate The Value Of An Email Subscriber

One of the biggest cliches in email marketing is the statement…

“The Fortune Is In The List!” – Every Email Marketer Ever

Email Marketing | Fortune Is IN The ListWhat does that statement mean exactly???

Sure, “The Fortune Is In The List” sounds profound, but I’m left with these questions:

– How much fortune?
– How do I get the fortune out of the list?
– How do I make my list even bigger so I can grow my fortune even larger?
– What gives the list the right to keep my fortune!?!

Why CPL (Cost Per Lead) and LTV (Customer’s Lifetime Value) Are The Two Most Important KPIs To Track In Email Marketing

As you remember in the Web Traffic 101 post, I talked about how to build a high quality email list for free by measuring your LTV (Customer’s Lifetime Value), and now I would like to take this concept even further.

Here’s a scenario:

If I came to you and offered an endless supply of fresh leads for the low, low cost of $50 per lead, then how would you react?

If your response is, “No way! I could never do that!”

My answer to you is, “Why not?”

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The “Instant Desire Formula”

Hi. This is Clay Collins. And welcome to episode one of Marketing Show. We’re going to talking about the magic formula for making your stuff instantly desirable. And as you can see here, this is episode one of Marketing Show. It’s not all fancy pants. We’re working on a studio set right now. We’re bringing on production people and we’re doing some real great stuff behind the scenes, but you’re not going to see that for a while.

We also have purchased And so, in the future, Marketing Show will be hosted at But, for now, you’re not going to see my face. You’re just going to see the slide. But you are going to learn at lot of things that have made my clients and I a lot of money. And this is one of the bigger secrets that I have to reveal here.

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