What are the building blocks of a great landing page?
An engaging image. A vivid call-to action button. A compelling value proposition. I could go on—but stop a moment and think about the “building blocks” idea itself.
If someone tells you to go create a new webpage, that might sound a little intimidating. Where do you start? Do you need to have a big, innovative concept to work from? Can we put this off till tomorrow?
But if you think of a landing page as a simple collection of building blocks you combine in order of importance, things become much easier. You focus on making each element as good as it can be while supporting the page’s main call to action.
Stack those building blocks up, and you have a powerful page that comes together as easy as A, B, C.
LeadPages® landing page templates are designed to make this approach a natural one, and you can tell when a landing page creator has taken full advantage of it. That seems to be the case with every one of the best landing pages we saw this month in the LeadPages® community. The marketers behind them have combined a variety of elements that—while each effective on their own—come together to support the page’s call to action in a very striking way.
We want to make it just as simple for you to put together the pieces of a knockout campaign, so we’re giving you 8 of the templates used in this post. Click below to download:
- The Testimonials Sales Page
- The Live Event Page
- The Smart Product Sales Page
- The Free Consultation Page
- The Social Proof Giveaway Page
- The Adwords/PPC 2.0 Landing Page
- The E-Book Landing Page from Pat Flynn
- The Blog Resources Page