There’s a bit of a paradox at the heart of most great marketing.
Generally, a marketing asset that really works—whether it’s as big as a halftime commercial or as small as the message on a pop-up form—has two key qualities:
a) It fits perfectly into its context.
b) It’s a little unexpected.
You see it, something about it surprises you a bit at first, and then it all clicks.
It’s a little like a good joke. The pieces come together in a totally satisfying way, but they didn’t necessarily come to you all at once.
That’s a lofty standard for a humble pop-up form, for sure. But regardless of the challenge, most of the 10 best Leadboxes we saw this month all contain a pinch of the unexpected while also fitting right into the context of the pages they appear on.
To pull it off, they make clever use of copy, color, and, especially, images. Those can be tough to come by when you need something quick and high-quality for a Leadbox, so we put together something special for readers of this post.
When you click below, you’ll get a free pack of 65+ icons and mini-illustrations to use royalty-free. From consulting to law to real estate, you’ll find solid and multicolor images ready to be added to your Leadboxes, landing pages, or any other asset you have (some of which we’ve never released on the blog before). Grab the pack here:
Read more “Leadboxes® Roundup: Our Top 10 Favorite Leadboxes from March 2016”
Where’s the action?
It’s a question you should be asking yourself on every landing page you create. What do you want visitors to do, and what are you doing to ensure that they take that desired action?
We’ve found that two-step opt-in forms are about the best way we know to add action to your page. Whereas an embedded opt-in form is usually easy to skip over, a two-step form—such as a LeadBox™—lets you put your best foot forward by crafting a strong call to action on the page, whether you do it with words, images, or a combination of both.
Once you’ve got visitors’ attention and they’ve clicked the call to action, you can handle the less-compelling logistics, such as asking for their contact information. And if you’re a really smart marketer, you’ll do whatever you can even inside the opt-in form to keep the action moving forward.
The creators of our 10 favorite opt-in forms we found in the last month all understand this principle. Check them out and get inspired to make your own LeadBoxes® and other pop-ups more actionable.
Read more “LeadBoxes® Roundup: Our Top 10 Favorite LeadBoxes® from February 2016”
Good marketing helps people find what they’re looking for.
Great marketing gives people what they didn’t know they were looking for.
Call it the art of surprise: the ability to catch an audience’s attention with something that’s a little bit unexpected.
The creators of the 10 most interesting LeadBoxes® we saw this month are masters of this art. Some of their LeadBoxes® surprise visitors with flashy design or quirky copy, while others add a pinch of the unexpected in subtler ways.
If you’d like to make your own opt-in forms more eye-catchingly creative, we’ve got two things for you: all the examples in this post, of course, but also a free pack of 45+ icons and mini-illustrations that put the “pop” in pop-ups. (Of course, you’re welcome to use them elsewhere on your site, too.) Get 35+ simple icons and 10 multicolor mini-illustrations below:
Read more “LeadBoxes® Roundup: Our Top 10 Favorite LeadBoxes® from January 2016”