Steal These Lead-Gen Shortcuts from 8 Inventive Campaigns

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It seems like anytime I get deep in conversation with a coworker at Leadpages, I end up learning something totally unexpected about them.

Like that they had a whole other career (or two) before doing what they do now. Or they’ve developed extraordinarily deep expertise in a different industry through consulting. Or they’re using the marketing knowledge they’ve developed at Leadpages to help a family member get a business off the ground.

No matter how different the paths that took these people to Leadpages, one thing always becomes clear in these conversations: they’re united in their endless curiosity and drive to figure out how Leadpages can help business owners in their area of interest generate more leads and grow faster.

The Build My Business series lets them explore that question by creating start-to-finish digital marketing campaigns for a fictional (but plausible) business of their choice. In each Build My Business post, an in-house expert or hobbyist chooses a business, a goal, and a digital-marketing-driven way to get there.

There’s just one thing you might have missed, even if you’ve read some of these posts. Many of the marketing tactics inside don’t just work for the business model being considered. They have the potential to make digital marketing a lot easier for a wide variety of businesses. Today, I’m taking a look at some of the coolest and most widely applicable ways we’ve found to make the path between site visitor and lead—or lead and customer—much shorter.

If you think of every eventual customer’s story as a journey to conversion, these are the little workarounds that shave a couple miles off that journey.

To see how these tactics fit into a larger marketing strategy, you’ll want to download our Build My Business Mega-Pack, which includes things like campaign diagrams, landing page templates, and resource sheets for the campaigns referenced in this post. Get the free collection here:

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Which of these 8 ideas could get leads into your database and customers through your door a little faster?

1. Shorten the Path from … Coupon Clipper to Customer

The shortcut: An effortless virtual coupon sequence

What you need to steal it: A service-based business, a LeadPages account, and an online appointment booking system

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Where Do Boring Marketing Emails Go to Die? New Data Shows What Your Email Stats Are Hiding

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In a rational world, email marketing would go like this …

Someone opts into one of your email lists because they think your content, products, or services might be of interest to them.

When they start receiving your emails, they open them. (Or at least most of them; after all, everyone gets overwhelmed by email every so often.) Ideally, your excellent content will convert them into a customer in short order.

But say your subscriber doesn’t convert right away. Maybe they even start to feel like you’re sending too many emails, but they still want to keep in touch. So they click the handy “Update Subscription Preferences” link that you’re certain to include in every email and adjust the frequency downward—maybe to once a week.

That should do it, but in a worst-case scenario, say your subscriber actually stops being a part of your target audience. Maybe you run a dating site and they get married; maybe you market to small business owners and they retire. In this case, neither you nor the subscriber benefits when they remain on your list. So they simply unsubscribe.

Given all that, your subscriber count is a pretty good reflection of the size of your email audience. On the flipside, your unsubscribe rate indicates the (hopefully small) percentage of people who have tuned you out.

Right?

Well, not exactly. In fact, a survey we conducted this month reveals that fewer than half of U.S. email users can be expected to behave according to this rational model.

At LeadPages, we specialize in super-effective list-building tools—but we also know that who those leads are and how you follow up with them make a huge difference to your ultimate success rate. And while email list size is an important metric for nearly any business, we wondered: how accurately does it reflect the size of your actual audience—the number of people who are really paying attention?

To find out, we ran a survey via Google Consumer Surveys, taking a sample of 1,000 email users from across the U.S. We asked them one big question:

”When you stop being interested in emails from a particular company or organization, what do you usually do?”

Here’s what we learned:

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This Headline Tweak Boosted Response By 307%

A/B Split Test: This Headline Boosted Response by 307%

By Kat Von Rohr, Writer for LeadPages

Yes, sometimes it really is that easy.

Recently, LeadPages customer — the award-winning author, Amanda Stevens — ran an A/B split test to see if tweaking her headline would increase her conversions.

The results shocked even her — this minor headline change more than tripled her response on this two-step opt-in page.

But which headline do you think dominated in this quick A/B test?

Take a guess and then scroll down to see the winner below…

Split Test Choice A
Choice A: A shorter headline on this eBook Landing Page (from Pat Flynn) aimed at the target audience for this book.
Split Test Choice B
Choice B: Same exact eBook Landing Page (from Pat Flynn) only this time the headline is directed at the reader.

And the Winner Is…

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Our BIG Prediction and Announcement for 2014 (Hint: It Involves Lead Generation)

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By Kat Von Rohr, Writer for LeadPages

I don’t get to do this very often.

But today, I get to give you a glimpse at the major event happening behind closed doors at LeadPages.

What our talented development team here at LeadPages have been working on for weeks. What our amazing support staff keeps asking about on every call. What our CEO, Clay literally can’t stop talking about during meetings.

The BIG prediction and announcement that will change LeadPages.

We’re officially making this announcement tomorrow. If you’re a customer, that means you can try out this new innovation in less than 24 hours.

But for now, I’ll give you a hint: It’s something that most of our customers will be using for lead generation in 2014. In fact, Clay predicts that by this time next year — this new landing page alternative will be just as popular as our landing pages.

(If you’re wondering — YES, LeadPages only makes landing pages for the moment. So this new development is poised to surpass what we’re already doing.)

Here’s the story of how this all came about…

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