It’s 1:38 AM where I am right now.
At this hour of the morning, I doubt most business owners are losing sleep over exactly which landing page to use in their business. (Unless, of course, you happen to be a digital marketer or copywriting geek like me—in which case, no judgement here.)
No, I’d imagine the vast majority of business owners probably don’t spend sleepless nights worrying about landing pages specifically.
However, you might lie in bed wondering how you’ll find more customers this year (or more patients, consulting clients, students, blog readers, speaking gigs, etc).
You might toss and turn thinking about how you’ll reach your team’s revenue goals for the month or quarter.
You might even spend a few sleepless hours pondering how you’re going to sell your latest product or fill up that conference you have at the end of the year.
The answer to all of these worries is the same: You start by picking the right landing page.
Why You Need Landing Pages
Just so we’re all on the same page (er, landing page), LeadPages defines a landing page as:
“A web page that’s designed to collect traffic (from one of several sources) or prompt visitors to take a specific action.”
Today, I want to focus on the second half of that definition. I want to show you landing pages that prompt your visitors to take the kinds of actions that grow your business.
Specifically, landing pages that:
1. Grow your email list, so you have leads you can turn into customers
2. Sell your products and services, so you can get a positive ROI on your marketing efforts
In other words, good landing pages accomplish the two goals that can keep you up at night as a business owner.
Think of it this way. Every landing page that you publish on your website or on your Facebook page, or Twitter, or anywhere else online gives you another opportunity to: 1) Attract a different audience, 2) generate leads, and 3) turn leads into customers.
Put more simply, more landing pages = more leads and sales.
In today’s post, I’ll share with you 15 of our favorite landing page types that you can use to start growing your business (and when to use them).
In a hurry? Download my quick reference guide below so you can see at a glance how to use these 15 landing pages in your business. Then read on for more details on all 15 page types.
1. Hyper-Focused Paid Advertising Page
At LeadPages, we spend upwards of $100,000 a month in paid advertising—most of it on Facebook advertising.