Search engine optimization. Conversion rate optimization. Landing page optimization.
Sometimes it’s enough to make you wonder: whatever happened to just building a good website? Since when did everything start to be about “optimizing?”
The answer: ever since marketers began to realize that even small improvements to a web page could result in huge gains in performance—more sales, more email subscribers, larger purchases.
Today landing page optimization is a professional discipline, but when you really break it down, it’s something anyone with a business and a website can (and should) do. It’s just that, typically, it takes a lot of trial and error to get really good at it.
Unless you’re equipped with plenty of secondhand knowledge and a rock-solid optimization plan, that is. That’s what I want to give you today, in this post and in the checklist I’ve created for you to use every time you want to create or improve one of your pages.
The checklist is called “Is Your Landing Page Optimized? 64 Questions to Help You Decide,” and you can download it free below. (Don’t worry, each question is very short and can be answered “yes” or “no”—no overthinking it required.)
In fact, you can use the checklist even if you stop reading right here—though you’ll want to continue if you’re at all interested in understanding why you should be answering “yes” to those 64 questions.
At LeadPages, we have access to an extraordinary wealth of knowledge about what works to optimize landing pages. We’re not tooting our own horn when we say that. We’re lucky enough to have 40,000 customers to work with and learn from every day, and we pay close attention to the optimization practices that are getting the best results for them.