Secrets of the Marketing Triad (Does YOUR Marketing Pass the Test?)

Marketing Results Triad

[Important Note: This is a guest post from Sean Greeley (an amazing guy and one hell of a marketer).  Sean is president of Net Profit Explosion, a company focused on supporting small business owners and entrepreneurs so they can grow their businesses. NPE has been listed 2 times on the Inc 500 list (#131 in 2010) of the fastest growing privately owned US companies and has been recognized as Info-Marketing company of the year by Dan Kennedy and GKIC in 2008. For more information click here.]

What is “internet” marketing, really?

A lot of folks have tried to carve it out as an entirely “new” marketing category.

Well there are no “new” categories of marketing.

Marketing is marketing.

Read more “Secrets of the Marketing Triad (Does YOUR Marketing Pass the Test?)”

The #1 Reason Why Not ENOUGH People Are Buying Your Stuff (Theory Of Mind)

0010

Hello and welcome to this incredibly special episode of the Marketing Show. I really believe that this is the most important episode of the marketing show to date, so I highly encourage you to watch this one to the end. The ROI on the time that you are going to take to watch this video is really going to be astronomical. So I encourage you to really, really follow along and pay attention.

So what we’re talking about today is the number one marketing skill in the world, period. And the number one marketing skill in the world, period, is…

Read more “The #1 Reason Why Not ENOUGH People Are Buying Your Stuff (Theory Of Mind)”

Play

WooHoo Yada Yada Bing Bang!!

Episode0007

Hello everyone! Welcome to this episode of the marketing show. I am Clay Collins and today I’m going to explain why I do not promote my company. I do no marketing around my company whatsoever. In fact, my company could be called Woo Hoo Yada Yada Bing Bang and most people would not know. I have no company website. There’s no website for my company. I have no logo for my company. I have no ads for my company at all. The name of my company actually is Avenue 81, Inc. but you’ve never heard of it.

The reason for this is because –here’s why actually.

Read more “WooHoo Yada Yada Bing Bang!!”

Play

Stop Making New Products (And Start Marketing The Old Ones) . . . Why Creating New Products is Making You Poor

Episode0006

Hello, my name is Clay Collins and welcome to this episode of the Marketing Show. And by the way, I just got done finishing what is probably the worst macchiato of my life. I should have known not to order this when the barista didn’t know how to make it initially and was, you know, told me some story about how Starbucks had invented the macchiato for commercial purposes which I know its complete BS, because when I was in Italy recently they were being consumed left and right, so Starbucks, by the way, did not invent the macchiato. And just for you information, if someone ever tells you that they did, they’re probably gonna make a pretty crappy macchiato.

Anyway, that has absolutely nothing whatsoever to do with today’s marketing show which is all about a limiting belief that most people have in business that is sort of stopping them from truly creating the kind of income that they need to make to really-really-really turn their business into a long term serious endeavor. So as an intro to this, I want to talk about the three ways that most people believe they need to pursue or the three ways that most people go about trying to create more income in their business.

Read more “Stop Making New Products (And Start Marketing The Old Ones) . . . Why Creating New Products is Making You Poor”

Play