Editor’s Note: We’re pleased to introduce this guest post from Jon MacDonald, founder and president of conversion rate optimization firm The Good. Jon and his team specialize in delivering more leads, customers, and revenue to e-commerce companies through tools like their free Stuck Score™ report and their Conversion Growth Program™. In today’s post, Jon points out five easy-to-miss mistakes that may be eating away at your conversion rate.
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Everyone knows to look out for the big things in landing page design, but it’s the little things that can make you stumble and drop the ball.
When it comes to graphics, you worry about pointing eyes in the right direction, using the correct fonts, and placing each element in exactly the right spot.
When it comes to writing, you try to craft compelling copy to draw the reader in and maintain attention all the way through to the call to action.
That’s all fine and necessary, but the litmus test comes when you consider the results.
At The Good, we focus on conversion rate optimization. Clients often call us when they’re stuck and don’t know what else to try. That’s the beauty of an outside perspective: there are times when an outsider can see things the insiders are looking right past.
Here are five real-life examples of simple little mistakes that can lose sales, and they run the gamut from the Fortune 500 to a local business hoping to get established.