Guest Post: 5 Tiny Mistakes That Confuse Site Visitors and Kill Conversion Rates (and How to Fix Them)

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Editor’s Note: We’re pleased to introduce this guest post from Jon MacDonald, founder and president of conversion rate optimization firm The Good. Jon and his team specialize in delivering more leads, customers, and revenue to e-commerce companies through tools like their free Stuck Score™ report and their Conversion Growth Program™. In today’s post, Jon points out five easy-to-miss mistakes that may be eating away at your conversion rate.

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Everyone knows to look out for the big things in landing page design, but it’s the little things that can make you stumble and drop the ball.

When it comes to graphics, you worry about pointing eyes in the right direction, using the correct fonts, and placing each element in exactly the right spot.

When it comes to writing, you try to craft compelling copy to draw the reader in and maintain attention all the way through to the call to action.

That’s all fine and necessary, but the litmus test comes when you consider the results.

At The Good, we focus on conversion rate optimization. Clients often call us when they’re stuck and don’t know what else to try. That’s the beauty of an outside perspective: there are times when an outsider can see things the insiders are looking right past.

Here are five real-life examples of simple little mistakes that can lose sales, and they run the gamut from the Fortune 500 to a local business hoping to get established.

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[Guest Post] How to Write the Perfect Welcome Email Series to Keep New Leads Excited

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Editor’s Note: We’re happy to welcome Elisabeth Willits to the LeadPages blog today. Elisabeth spends her days helping people master email marketing at AWeber (one of our favorite email service providers), and in this post she shares her expertise on a crucial step in your email sequence: the welcome email.

Once you’ve created a beautiful landing page and signup form, it’s gratifying to see new subscribers join your email list. It’s evidence of a job well done (and the simple fact that your landing page is working). Hooray!

But if you find yourself asking the following questions:

  • What should I do with those subscribers now?
  • What do I write in my first email?
  • How many emails should I send subscribers, and when should I send them?

… you know the story isn’t over.

Consider your new subscribers for a moment. They were willing to give you their email address. They’re interested in you. They also trust you enough to feel confident you won’t spam them.

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[Guest Post] Ramit Sethi: How I Built a 7-Figure Business by Breaking All the Rules

Ramit Sethi: How I Built a 7-Figure Business by Breaking All the Rules

Editor’s Note: We’re excited to introduce this guest post from bestselling author and entrepreneur Ramit Sethi. Best known for his book and website I Will Teach You to Be Rich, Ramit is also the force behind GrowthLab. In this post, he’ll shed some light on his own rule-breaking approach to business growth.

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Before 2013, everyone knew how to promote new music from a popular artist:

  • Announce the album a year in advance
  • Release multiple singles and videos
  • Do as many interviews as possible

So how did Beyonce sell 80,000 copies of an album nobody knew she was making—3 hours after announcing it on Instagram?

The simple answer is “She’s Beyonce. Her music would sell no matter what.”

But I urge you to consider a deeper explanation: one that might hold the key to more fun, a bigger impact, and stronger sales in your business.

What Beyonce really did was throw the standard playbook in the trash. After many years in the music business, she knew the rules—including which ones she could be more successful by breaking.

I’m Ramit Sethi, New York Times bestselling author and founder of I Will Teach You to Be Rich.

And I want to ask you something.

How many “online marketing best practices” do you follow in your business?

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[Guest Post] 3 Ways to Make Sure You Get Social Media Marketing Right

3 Ways to Make Sure You Get Social Media Marketing Right

Editor’s Note: We’re pleased to introduce this guest post from digital-advertising expert Michael Koral. Michael is the cofounder and COO of needls., a service that helps businesses automate and optimize their online advertising. Today, he’s sharing his best tips for making the most of your social-media marketing time and budget.


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A couple of months ago I had a friend ask me for advice on the best way to promote his business online.

“Where can I get the best bang for my buck and really just get new customers?” he asked.

Instead of an immediate answer, I came back with a whole slew of questions:

  • Do you have a website?
  • Are you active on social media?
  • How do you handle new customer requests? By phone? Email? Live chat?
  • What is your marketing budget?
  • Do you have stellar ad images and/or ad copy?
  • Who and where is your target market?
  • What do you know about your customers and potential customers?
  • Have you ever advertised online before?

If he’d asked me even a year or two ago, my “answer” wouldn’t have been nearly as complex. The advertising landscape has changed. Some things remain the same—Google ads, for instance, are still awesome though potentially expensive.

But outside of the big elephant, there are now many other great ways to promote your product or service online. Think Bing Ads, Facebook ads, Twitter ads, Tumblr ads, Reddit ads, YouTube ads, Pinterest ads, Instagram ads, Vine ads … the list goes on.

I’m not going to bore you with an explanation of each of these platforms. I’d rather share with you what I discussed with my friend and explain to you exactly which online marketing tactics I feel give a business owner their best bang for their buck.

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