Build My Business: Getting Lifelong Members for a CrossFit Gym

Build My Business: A Fitness Marketing Campaign for a CrossFit Gym

Editor’s Note: Welcome to the latest installment of our Build My Business series, in which our in-house experts and insatiably curious marketers show you how they would use LeadPages® to launch a campaign for a very specific—though hypothetical—business purpose. This week, videographer Adam Ruhland expands on a thought he’s often had while working out: what would it take to successfully start a new CrossFit studio?

* * *

I’ve been a member of multiple CrossFit gyms over the past four years, and as a marketer, I keep coming back to one thought every time I’m working out: what would it take to start a business like that from scratch?

You’d have no members; you might not even have an audience to market to. Opening a new fitness business is pretty expensive, given the amount of equipment you need to purchase. I did some research and discovered that a CrossFit gym typically requires $50,000–$150,000 to get off the ground.

To recover that investment, you’d need a powerful marketing strategy that gets people in the door quickly. That’s what I set out to build with this campaign.

Every piece of this campaign is pretty simple on its own, but it gets complex as you put them together. That’s why I’ve worked with our design team to create a full-color PDF campaign infographic you can follow on your own. Click below to download a free copy:

infographic button

The Challenge: Attract Long-Term, High-Value Members to a New CrossFit Gym

One thing working in my imaginary fitness studio’s favor is the pricing model. Most CrossFit gyms offer only group training and can charge a premium for memberships—generally $100–$200 a month. High membership fees coupled with marketing that emphasizes that I’m offering a premium product will allow my gym to break even sooner with fewer members.

Read more “Build My Business: Getting Lifelong Members for a CrossFit Gym”

[Case Study] How One Marketing Agency Uses LeadPages® to Get Its Clients Leads—and Make Them Very Happy

Blog_795x447

“We don’t just want to drive leads for our clients, we want to create customers for them.”

It’s this kind of thinking that has propelled the success of Loud Rumor, a digital marketing agency based in Scottsdale, Arizona.

Mike and Marjon Arce founded Loud Rumor as a web design company in 2009 before transforming it into a full-service digital marketing agency in late 2012. Their specialty: getting web traffic—and, ultimately, foot traffic—to small local businesses.

Their client roster includes plenty of doctors, dentists, and other services-focused businesses, and more recently they’ve begun to concentrate on one niche in particular: boutique fitness studios that specialize in disciplines such as boxing, kickboxing, Zumba, barre fitness, and CrossFit.

It’s often difficult to break into a new market, but Loud Rumor has been able to serve this industry remarkably well from the start by helping clients do something that’s not always easy for fitness businesses. That is, consistently generate leads online.

When Loud Rumor’s Director of Marketing, Sarah Louise, reached out to us to share the lead-gen results they were getting for one of these clients, I jumped at the chance to interview her about the process they’d created, and how LeadPages® fits into it.

It all starts with one acronym: FLAVER.

To see exactly what it means—and how you can use it in your fitness or other service-based business—download Loud Rumor’s infographic here:

leadmagnet-button-feature@2X

A Winning Lead-Gen Formula: The Fit FLAVER Program

Loud Rumor wields an impressive marketing toolkit. They’re well-versed in using tactics like local SEO, Facebook advertising, Google AdWords, email marketing, video marketing, and landing pages to get leads and sales for their clients.

Read more “[Case Study] How One Marketing Agency Uses LeadPages® to Get Its Clients Leads—and Make Them Very Happy”