You could say I learned about event marketing the hard way.
One October when I was 12 years old, I had a great idea: I’d throw the perfect preteen Halloween party. Costumes, orange and black treats, a trip to the local haunted house, scary movies and slumber party to follow. I convinced my mom to let me do it and set about inviting every girl I even sort of considered a friend.
Then the evening arrived—and so did all three of my guests.
More like two and a half, really. One left right after the haunted house.
Now, I’ll admit: I wasn’t the most popular kid in school. But part of my dismal attendance rate came from my total failure as an event marketer. As I recall, my promotional strategy consisted of saying something like, “Hey, I’m throwing a Halloween party next weekend. Can you come?” in the cafeteria about a week ahead of time.