How To Give Away Free Stuff (Without Hurting Sales)

Marketing Show 0003

Hi, this Clay. Welcome to this episode of the Marketing Show. Today we’re going to be talking about how to create free products, free e-books, free reports, free videos, whatever, free stuff that helps your business instead of hurting it, right? A lot of times people think that if they give free stuff away, it’s going to decrease the likelihood that people are going to buy their main product, and in a lot of cases, people are right. So I’m going to give you the principles behind creating free stuff that helps your business instead of hurting it.

And I was inspired to create this post by this picture I saw. Let’s see if we can get that on the screen. Yup. So by this picture I saw, that my friend Chris showed me the other day. And just so know that’s an example of how to, you know, give stuff away incorrectly.

So here are the principles that are going to result in free stuff that you give away that actually builds your business, results in more people buying your main product, not fewer people buying your main product. And the principles are these…

Read more “How To Give Away Free Stuff (Without Hurting Sales)”

Play