Build My Business: A Low-Budget Marketing Campaign for High-Value Coaching Services


Editor’s Note: Welcome to the latest installment of our Build My Business series, in which our in-house experts and insatiably curious marketers show you how they would use LeadPages® to launch a campaign for a very specific—though hypothetical—business purpose. This week, Bob “The Teacher” Jenkins looks back to his coaching days to design a campaign that can sell high-value coaching packages on a low marketing budget.

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I love the impact that coaches have on the lives of their clients. Having been a business coach for over 10 years, and being the husband of an executive life coach, I’ve seen how a few key conversations can shift the happiness of a personal coaching client, or the profitability of a business client.

I’ve also seen the other side of coaching: the side where coaches with transformational skills simply can’t get enough clients to stay in business. Or where coaches have been trained to accept clients for prices that are way too low, and where they struggle to create a thriving business.

These coaches need a reliable marketing funnel—one that really makes good on the promises of digital marketing and actually generates the revenue to keep them excited about helping clients.

That’s why I built this campaign, which I encourage you to borrow for your own service-based business. To help you do that, I also put together a coaching marketing resources pack, which you can download free below. It includes:

  • Three landing page templates used in this post: the Coupon Page, the Facebook Advertising Page, and the Tiered Pricing Page
  • 10 royalty-free, professional stock photos selected to add extra appeal to coaches’ landing pages and websites (each available in four different sizes, so you really get 40 image files)
  • A marketing stack guide sheet containing all the tools I use in this campaign, plus a few of my other favorite tools for coaches

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