With more than 400 franchise units in more than 15 countries serving 220,000 students, Tutor Doctor is a force to be reckoned with. In fact, it’s the world’s leading in-home tutoring franchise according to Entrepreneur’s Franchise 500 list.
The company was founded in 2000, when, as Tutor Doctor’s website says, “it all began with a simple revelation—the classroom setting is often unable to sufficiently unlock the true learning potential of each student.” The franchise model has been a major part of realizing its vision of hands-on, personalized learning. Franchising allows Tutor Doctor to create best-of-class programs at the national level that can then be modified by each franchise location to fit their local audience.
However, like all franchise networks, Tutor Doctor faces unique marketing challenges due to the franchisor and franchisee relationship. Recently, I spoke with Tutor Doctor’s Director of Marketing, Stefania Sigurdson, to learn how they balance national branding with 400 franchises’ local needs.