[Case Study] Tutor Doctor Uses LeadPages to Help 400+ Franchisees Market Better & Roll Out New Programs Fast

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With more than 400 franchise units in more than 15 countries serving 220,000 students, Tutor Doctor is a force to be reckoned with. In fact, it’s the world’s leading in-home tutoring franchise according to Entrepreneur’s Franchise 500 list.

The company was founded in 2000, when, as Tutor Doctor’s website says, “it all began with a simple revelation—the classroom setting is often unable to sufficiently unlock the true learning potential of each student.” The franchise model has been a major part of realizing its vision of hands-on, personalized learning. Franchising allows Tutor Doctor to create best-of-class programs at the national level that can then be modified by each franchise location to fit their local audience.

However, like all franchise networks, Tutor Doctor faces unique marketing challenges due to the franchisor and franchisee relationship. Recently, I spoke with Tutor Doctor’s Director of Marketing, Stefania Sigurdson, to learn how they balance national branding with 400 franchises’ local needs.

Read more “[Case Study] Tutor Doctor Uses LeadPages to Help 400+ Franchisees Market Better & Roll Out New Programs Fast”

[Case Study] How One Marketing Agency Uses LeadPages® to Get Its Clients Leads—and Make Them Very Happy

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“We don’t just want to drive leads for our clients, we want to create customers for them.”

It’s this kind of thinking that has propelled the success of Loud Rumor, a digital marketing agency based in Scottsdale, Arizona.

Mike and Marjon Arce founded Loud Rumor as a web design company in 2009 before transforming it into a full-service digital marketing agency in late 2012. Their specialty: getting web traffic—and, ultimately, foot traffic—to small local businesses.

Their client roster includes plenty of doctors, dentists, and other services-focused businesses, and more recently they’ve begun to concentrate on one niche in particular: boutique fitness studios that specialize in disciplines such as boxing, kickboxing, Zumba, barre fitness, and CrossFit.

It’s often difficult to break into a new market, but Loud Rumor has been able to serve this industry remarkably well from the start by helping clients do something that’s not always easy for fitness businesses. That is, consistently generate leads online.

When Loud Rumor’s Director of Marketing, Sarah Louise, reached out to us to share the lead-gen results they were getting for one of these clients, I jumped at the chance to interview her about the process they’d created, and how LeadPages® fits into it.

It all starts with one acronym: FLAVER.

To see exactly what it means—and how you can use it in your fitness or other service-based business—download Loud Rumor’s infographic here:

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A Winning Lead-Gen Formula: The Fit FLAVER Program

Loud Rumor wields an impressive marketing toolkit. They’re well-versed in using tactics like local SEO, Facebook advertising, Google AdWords, email marketing, video marketing, and landing pages to get leads and sales for their clients.

Read more “[Case Study] How One Marketing Agency Uses LeadPages® to Get Its Clients Leads—and Make Them Very Happy”