One of the biggest cliches in email marketing is the statement…
“The Fortune Is In The List!” – Every Email Marketer Ever
What does that statement mean exactly???
Sure, “The Fortune Is In The List” sounds profound, but I’m left with these questions:
– How much fortune?
– How do I get the fortune out of the list?
– How do I make my list even bigger so I can grow my fortune even larger?
– What gives the list the right to keep my fortune!?!
Why CPL (Cost Per Lead) and LTV (Customer’s Lifetime Value) Are The Two Most Important KPIs To Track In Email Marketing
As you remember in the Web Traffic 101 post, I talked about how to build a high quality email list for free by measuring your LTV (Customer’s Lifetime Value), and now I would like to take this concept even further.
Here’s a scenario:
If I came to you and offered an endless supply of fresh leads for the low, low cost of $50 per lead, then how would you react?
If your response is, “No way! I could never do that!”
My answer to you is, “Why not?”
Read more “How To Calculate The Value Of An Email Subscriber”
Hello and welcome to this incredibly special episode of the Marketing Show. I really believe that this is the most important episode of the marketing show to date, so I highly encourage you to watch this one to the end. The ROI on the time that you are going to take to watch this video is really going to be astronomical. So I encourage you to really, really follow along and pay attention.
So what we’re talking about today is the number one marketing skill in the world, period. And the number one marketing skill in the world, period, is…
Read more “The #1 Reason Why Not ENOUGH People Are Buying Your Stuff (Theory Of Mind)”
Hello, my name is Clay Collins and welcome to this episode of the Marketing Show. And by the way, I just got done finishing what is probably the worst macchiato of my life. I should have known not to order this when the barista didn’t know how to make it initially and was, you know, told me some story about how Starbucks had invented the macchiato for commercial purposes which I know its complete BS, because when I was in Italy recently they were being consumed left and right, so Starbucks, by the way, did not invent the macchiato. And just for you information, if someone ever tells you that they did, they’re probably gonna make a pretty crappy macchiato.
Anyway, that has absolutely nothing whatsoever to do with today’s marketing show which is all about a limiting belief that most people have in business that is sort of stopping them from truly creating the kind of income that they need to make to really-really-really turn their business into a long term serious endeavor. So as an intro to this, I want to talk about the three ways that most people believe they need to pursue or the three ways that most people go about trying to create more income in their business.
Read more “Stop Making New Products (And Start Marketing The Old Ones) . . . Why Creating New Products is Making You Poor”