Hey, this is Clay. Welcome to this episode of the Marketing Show.
Okay, so I was browsing around the web and I saw this picture… okay, I don’t know if you can see it. But it’s basically a picture of kids playing in a little, you know, house fort that they’ve made for themselves. I don’t know if you did this as a kid but my brother and I used to do this. We’d arrange couches. We’d, you know, take a chair and prop up the leg rest on like my dad’s easy chair. We’d, you know, put covers around everything and then we’d build this fort. And it was so cool. It was awesome. We had this project that we were working on together. We were excited about the project. It was real to use. We had this creativity and this energy that was just amazing. And then when we were inside the fort, we thought no one could see us. You know, it was just amazing. It was a wonderful childhood experience.
And when I saw that picture, you know, on the web, I thought about this phrase that people have a lot when they’re referring to hiring someone in their company. Okay. The phrase is this, “I need to get stuff off my plate,” okay. And that’s what I see most people thinking about and talking about when they’re referring to hiring someone in their business, maybe hiring a virtual assistant or hiring someone else to help them “get stuff off my plate,” and I think this is dead wrong. Okay?