Steal These Lead-Gen Shortcuts from 8 Inventive Campaigns

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It seems like anytime I get deep in conversation with a coworker at Leadpages, I end up learning something totally unexpected about them.

Like that they had a whole other career (or two) before doing what they do now. Or they’ve developed extraordinarily deep expertise in a different industry through consulting. Or they’re using the marketing knowledge they’ve developed at Leadpages to help a family member get a business off the ground.

No matter how different the paths that took these people to Leadpages, one thing always becomes clear in these conversations: they’re united in their endless curiosity and drive to figure out how Leadpages can help business owners in their area of interest generate more leads and grow faster.

The Build My Business series lets them explore that question by creating start-to-finish digital marketing campaigns for a fictional (but plausible) business of their choice. In each Build My Business post, an in-house expert or hobbyist chooses a business, a goal, and a digital-marketing-driven way to get there.

There’s just one thing you might have missed, even if you’ve read some of these posts. Many of the marketing tactics inside don’t just work for the business model being considered. They have the potential to make digital marketing a lot easier for a wide variety of businesses. Today, I’m taking a look at some of the coolest and most widely applicable ways we’ve found to make the path between site visitor and lead—or lead and customer—much shorter.

If you think of every eventual customer’s story as a journey to conversion, these are the little workarounds that shave a couple miles off that journey.

To see how these tactics fit into a larger marketing strategy, you’ll want to download our Build My Business Mega-Pack, which includes things like campaign diagrams, landing page templates, and resource sheets for the campaigns referenced in this post. Get the free collection here:

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Which of these 8 ideas could get leads into your database and customers through your door a little faster?

1. Shorten the Path from … Coupon Clipper to Customer

The shortcut: An effortless virtual coupon sequence

What you need to steal it: A service-based business, a LeadPages account, and an online appointment booking system

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Build My Business: A Stylish Sweepstakes Campaign That Draws on the Power of Partnerships

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Editor’s Note: Welcome to our latest Build My Business post, in which one of our in-house experts, hobbyists, or insatiably curious marketers shows you how they would use LeadPages to launch a campaign for a very specific—though hypothetical—business purpose. This week, account manager of affiliates Jennifer Wagner dips into her beauty-industry experience to lay out a sweepstakes campaign designed to sweep leads off their feet.

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Before joining LeadPages, I worked in e-commerce—in the beauty and fashion industry, specifically. One of the most effective strategies we found was to partner with a complementary brand on a sweepstakes, giving away an enticing prize package of our respective products.

This was an extremely cost-effective way to market, since we only had to give free products to the winners. More importantly, it generated thousands of leads for the business.

By partnering with the right brand, you can target prospective customers who are a natural part of your audience, but not quite part of it yet. This kind of campaign can work for almost any industry, but in this post, I’m going to stick to a very familiar business type for me: an online jewelry shop.

To get a detailed list of the tools I’m using in this campaign—plus a landing page template you can use to run your own online sweepstakes—click below to download The Sweepstakes Marketing Starter Kit:

Read more “Build My Business: A Stylish Sweepstakes Campaign That Draws on the Power of Partnerships”

Build My Business: Getting Lifelong Members for a CrossFit Gym

Build My Business: A Fitness Marketing Campaign for a CrossFit Gym

Editor’s Note: Welcome to the latest installment of our Build My Business series, in which our in-house experts and insatiably curious marketers show you how they would use LeadPages® to launch a campaign for a very specific—though hypothetical—business purpose. This week, videographer Adam Ruhland expands on a thought he’s often had while working out: what would it take to successfully start a new CrossFit studio?

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I’ve been a member of multiple CrossFit gyms over the past four years, and as a marketer, I keep coming back to one thought every time I’m working out: what would it take to start a business like that from scratch?

You’d have no members; you might not even have an audience to market to. Opening a new fitness business is pretty expensive, given the amount of equipment you need to purchase. I did some research and discovered that a CrossFit gym typically requires $50,000–$150,000 to get off the ground.

To recover that investment, you’d need a powerful marketing strategy that gets people in the door quickly. That’s what I set out to build with this campaign.

Every piece of this campaign is pretty simple on its own, but it gets complex as you put them together. That’s why I’ve worked with our design team to create a full-color PDF campaign infographic you can follow on your own. Click below to download a free copy:

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The Challenge: Attract Long-Term, High-Value Members to a New CrossFit Gym

One thing working in my imaginary fitness studio’s favor is the pricing model. Most CrossFit gyms offer only group training and can charge a premium for memberships—generally $100–$200 a month. High membership fees coupled with marketing that emphasizes that I’m offering a premium product will allow my gym to break even sooner with fewer members.

Read more “Build My Business: Getting Lifelong Members for a CrossFit Gym”

Build My Business: A Low-Budget Marketing Campaign for High-Value Coaching Services

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Editor’s Note: Welcome to the latest installment of our Build My Business series, in which our in-house experts and insatiably curious marketers show you how they would use LeadPages® to launch a campaign for a very specific—though hypothetical—business purpose. This week, Bob “The Teacher” Jenkins looks back to his coaching days to design a campaign that can sell high-value coaching packages on a low marketing budget.

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Prefer to listen to this post instead?

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I love the impact that coaches have on the lives of their clients. Having been a business coach for over 10 years, and being the husband of an executive life coach, I’ve seen how a few key conversations can shift the happiness of a personal coaching client, or the profitability of a business client.

I’ve also seen the other side of coaching: the side where coaches with transformational skills simply can’t get enough clients to stay in business. Or where coaches have been trained to accept clients for prices that are way too low, and where they struggle to create a thriving business.

These coaches need a reliable marketing funnel—one that really makes good on the promises of digital marketing and actually generates the revenue to keep them excited about helping clients.

That’s why I built this campaign, which I encourage you to borrow for your own service-based business. To help you do that, I also put together a coaching marketing resources pack, which you can download free below. It includes:

  • Three landing page templates used in this post: the Coupon Page, the Facebook Advertising Page, and the Tiered Pricing Page
  • 10 royalty-free, professional stock photos selected to add extra appeal to coaches’ landing pages and websites (each available in four different sizes, so you really get 40 image files)
  • A marketing stack guide sheet containing all the tools I use in this campaign, plus a few of my other favorite tools for coaches

Read more “Build My Business: A Low-Budget Marketing Campaign for High-Value Coaching Services”