Editor’s Note: We’re excited to introduce this guest post from bestselling author and entrepreneur Ramit Sethi. Best known for his book and website I Will Teach You to Be Rich, Ramit is also the force behind GrowthLab. In this post, he’ll shed some light on his own rule-breaking approach to business growth.
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Before 2013, everyone knew how to promote new music from a popular artist:
- Announce the album a year in advance
- Release multiple singles and videos
- Do as many interviews as possible
So how did Beyonce sell 80,000 copies of an album nobody knew she was making—3 hours after announcing it on Instagram?
The simple answer is “She’s Beyonce. Her music would sell no matter what.”
But I urge you to consider a deeper explanation: one that might hold the key to more fun, a bigger impact, and stronger sales in your business.
What Beyonce really did was throw the standard playbook in the trash. After many years in the music business, she knew the rules—including which ones she could be more successful by breaking.
I’m Ramit Sethi, New York Times bestselling author and founder of I Will Teach You to Be Rich.
And I want to ask you something.
How many “online marketing best practices” do you follow in your business?