Build My Business: A Stylish Sweepstakes Campaign That Draws on the Power of Partnerships

Editor’s Note: Welcome to our latest Build My Business post, in which one of our in-house experts, hobbyists, or insatiably curious marketers shows you how they would use LeadPages to launch a campaign for a very specific—though hypothetical—business purpose. This week, account manager of affiliates Jennifer Wagner dips into her beauty-industry experience to lay out a sweepstakes campaign designed to sweep leads off their feet.

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Before joining LeadPages, I worked in e-commerce—in the beauty and fashion industry, specifically. One of the most effective strategies we found was to partner with a complementary brand on a sweepstakes, giving away an enticing prize package of our respective products.

This was an extremely cost-effective way to market, since we only had to give free products to the winners. More importantly, it generated thousands of leads for the business.

By partnering with the right brand, you can target prospective customers who are a natural part of your audience, but not quite part of it yet. This kind of campaign can work for almost any industry, but in this post, I’m going to stick to a very familiar business type for me: an online jewelry shop.

To get a detailed list of the tools I’m using in this campaign—plus a landing page template you can use to run your own online sweepstakes—click below to download The Sweepstakes Marketing Starter Kit:

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