With more than 400 franchise units in more than 15 countries serving 220,000 students, Tutor Doctor is a force to be reckoned with. In fact, it’s the world’s leading in-home tutoring franchise according to Entrepreneur’s Franchise 500 list.
The company was founded in 2000, when, as Tutor Doctor’s website says, “it all began with a simple revelation—the classroom setting is often unable to sufficiently unlock the true learning potential of each student.” The franchise model has been a major part of realizing its vision of hands-on, personalized learning. Franchising allows Tutor Doctor to create best-of-class programs at the national level that can then be modified by each franchise location to fit their local audience.
However, like all franchise networks, Tutor Doctor faces unique marketing challenges due to the franchisor and franchisee relationship. Recently, I spoke with Tutor Doctor’s Director of Marketing, Stefania Sigurdson, to learn how they balance national branding with 400 franchises’ local needs.
Read more “[Case Study] Tutor Doctor Uses LeadPages to Help 400+ Franchisees Market Better & Roll Out New Programs Fast”
Did you make any new year’s resolutions for 2016?
I’ll admit: when December 31 rolled around for me, I was so busy that I didn’t take the time to sit down and think of any. And good, realistic resolutions do require careful consideration. They require space away from the rush of the work week. To get a clear view forward, you need to stand a little bit apart and above.
I don’t think it’s too late, though. When it comes to marketing your business, it can be especially easy to just keep moving forward without really stopping to reassess, doing more and more of the things you already know how to do. It’s great for your marketing to build momentum, but every so often it’s wise to stop and make sure you’re on the right track.
There’s no better time than a fresh new year to rethink your marketing and adopt new habits that will set you up for success. What follows is a list of 12 marketing resolutions to consider—one for each month of 2016. See which ones make sense for your business this year (or simply let them inspire you to keep up the good work if you’ve already got these down pat).
With the right tools and approach, keeping these resolutions shouldn’t be all that hard—and sticking to them will make finding new customers a lot easier in the long run. To help, I’ll be pointing out free resources along the way that you can download to get started.
Read more “12 Marketing Resolutions to Keep in the New Year”
When a select group of LeadPages® members run an A/B test, they’re not just improving their own marketing. In a way, they’re helping the world.
I’m talking about those intrepid marketers who allow us to feature their split-test results on our blog. By running interesting tests, they allow everyone to learn more about what kind of landing pages, messaging, and design are (and aren’t) working right now.
We reported on nearly 100 of those A/B tests in 2015. Some of the results confirmed what we’d have predicted, while others were surprising—even a little mystifying.
Here are 10 of the most eye-opening A/B tests we saw this year. We hope the results inspire you to do some testing of your own, and with that in mind, we’ve created a new PDF for you, called “25 Easy A/B Tests to Help Uncover Your Landing-Page Success Formula.” Get a free copy below:
Read more “Our Top 10 Split Tests of 2015: The Biggest, Strangest, and Most Interesting A/B Test Results We Saw Last Year”