Small business owners, I have to hand it to you: you’ve been juggling a lot all on your own.
In addition to all the work of, you know, running your business, there’s a very good chance you’re handling all your marketing by yourself, too.
How do I know that? Last month, LeadPages teamed up with Infusionsoft to release the 2016 Small Business Marketing Trends Report, based on a survey of 1,026 owners and managers of small- and medium-size businesses from across the U.S. Among other illuminating findings, the survey discovered that 47% of respondents were solely responsible for their marketing.
When you’re that busy running and marketing your business, it can be hard to find time to look around and analyze what your peers and competitors are doing. What tactics are they finding to be successful? What strategies no longer work? And what can you do to gain a competitive edge?
Read more “Are You Savvier Than the Average Small Business Marketer? These New Stats Hold a Clue.”
If you’re reading this, you’re probably ahead of about 1 in 5 small business marketers.
Assuming that reading the LeadPages blog means you’re doing at least some digital marketing, that is. 17%–22% of small business owners aren’t.
And if those marketing efforts are effective, you’re in a pretty elite group. Nearly half of small business owners today don’t know whether or not their marketing has any positive impact on their business.
What’s more, a sizable minority—14%—know that their marketing doesn’t work.
Those are just a few of the notable findings from our new research study, the 2016 Small Business Marketing Trends Report. Click below to read or download the whole thing:
In December 2015, LeadPages and Infusionsoft teamed up to survey more than 1,000 small business owners from across the U.S. about their marketing practices, challenges, and goals heading into 2016. The resulting report identified some considerable weak spots in the state of small-business marketing—but also plenty of opportunities for the savvy small business owner to score quick wins.
Read more “Just Released: The 2016 Small Business Marketing Trends Report”