Stop Trading Hours For Traffic (i.e. Stop Trading Hours For Dollars)

Hello everyone and welcome to today’s episode of The Marketing Show. There is something that needs to be said. In fact, it’s needed to be said for a long, long time. So I’m just going to kick your ass today and put this out in to the world and really see what the response is because this is super, super important. And it’s something that not a lot of people get, okay?

So we all know that trading dollars for hours sucks, right? Everyone knows this. When you get into business, if you want to have a scalable business, that business cannot be something where you are trading your hours for a dollar amount, because you only have a finite number of hours in the day. And if you truly want a freedom based business – a business where you can go on vacation – a business where you can do the things that you really want to do in your life, you need to disconnect the money link between dollars and hours. If you want a scalable business, a business that does not have an income cap, you need to disconnect dollars from hours. We’ve all heard this ’til we’re blue in the face. We’ve heard other people say this ’til they’re blue in the face. We get it, right? We totally get it.

The thing that I think a lot of people don’t get, even though they get that freedom requires disconnecting hours from dollars, is that in order to have a truly scalable business, and to truly have a freedom based business, they need to disconnect the link between hours and traffic, right? Because traffic is needed to get customers, right? We need people looking at our sales page and buying.

Ironically, the people who rail against trading dollars for hours are the very same people who suggest blogging for traffic, right? There are a number of people out there in the lifestyle design space, whose primary, primary and only traffic strategy is, you know, tweeting a bunch about their blog post and writing a blog post to get traffic. In fact, there are a whole lot of people who literally would have no traffic at all if they didn’t blog at a regular basis. They would have no traffic at all.

So, let me just share this with you. If you have to spend your hours writing blog posts in order to get traffic, in order to get people to buy, right? If you have to spend hours writing blog posts, or doing social media stuff in order to get traffic so you could get dollars, then you are trading hours for dollars. And that really sucks and in fact, that’s no way to live. I refer the need that people feel to create blog post after blog post after blog post in order to get traffic, so that they could get money, I refer to that as the content hamster wheel of death. And like I said before, if you want a freedom based business, you need traffic that comes even if you aren’t writing a blog post, even if you weren’t on Facebook, even if you weren’t tweeting all the time.

I’ll give you an example form one of my businesses. One of my website, businessideas.net gets around 100 email opt-ins per day. It gets a whole lot of traffic and that traffic comes, day in and day out, even though I haven’t thought about that site or logged into that site for over a year. It’s traffic that comes regardless of what I do, and that has created a whole lot of freedom in my life, okay?

So this is what it comes down to, right? This is the heart of it. Automated scalable income requires automated traffic. Okay, I want to say that again. Automated scalable income requires automated traffic. Automated income requires automated traffic. Period. End of story. And the solution to all of this is simply grown man marketing. When you first get started online, a lot of people believe that they have to write blog posts after blog posts after blog posts to continue to bring in traffic. And that simply is not true. And the way out is marketing.

And I’ve created so much material on this in my courses. It’s just insane. But the purpose is not to talk about my courses right now, the purpose, my purpose in this video is to let you know that there is a way out of the content hamster wheel of death. And I want you to open up your mind to ways of disconnecting hours from traffic, right? You don’t need to blog endlessly. You don’t need to slog away creating article after article after article in order to bring in the traffic necessary to make the sales you need in your business. My name is Clay Collins. Thank you so much for watching The Marketing Show. And I’ll talk to you later. Goodbye.

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  • Oh man this is so good. I hadn’t thought of this before. This ideology flys in the face of sites like Copyblogger, yes?

    Then again, you’re video blogging on a regular basis. Isn’t that kind of like trading time for dollars? How does that work? 

    • My main man Clay takes like 5 to 10 minutes to film these (5 minutes to write out the idea on the white board, 5 minutes to make love to the camera)

      So yeah, some time, but it’s not like taking 30 minutes to a couple hours cranking out a decent blog post. 

    • Eh, I disagree that it “flies in the face of Copyblogger.” At least, it doesn’t fly in the face of what I’ve read from there. Copyblogger is great for the how and why of creating great content, for the people who want to create great content. They don’t talk much about the who or the when, and Clay does. I don’t see the two as being incompatible.

      It sure is really easy to use one thing as an excuse to dismiss something else, instead of learning what’s useful from both of them.

      • Yeah but if they went a week without publishing anything, their traffic would be down between 60-70%, yes?

        • I don’t think we have a way of knowing if that’s true or not, but even if we’re going to assume you’re right, 30% of their traffic is still thousands of people. 30% of the traffic they get would be enough to sell plenty of their products (Genesis, Premise, Scribe). That’s still a functioning business.

          • Haha okay. You guys win. 😉


            Martyn Chamberlin
            twohourblogger.com

  • V Media

    Clay,

    I appreciate your show. You always manage to incite great questions. However, many of your videos overstate a problem, rather than provide a concrete solution. It would be far more helpful to discuss real working examples of the ‘How to’ and/or solutions to the questions you illuminate within your videos. Bottom line, too many questions, not enough time to spend contemplating possible answers.

    • I’m probably a weirdo, but dude I love the problems.  And honestly, I like that Clay doesn’t give concrete, step-by-step, one-size-fits-all solution to overarching issues like, “trading time for traffic isn’t scalable” in these videos.

      There are (scientists have said) a bazillion solutions to this issue (paid traffic to an effective offer, SEO, getting a “big-dawg” to email for you, etc…)  But just the act of focusing on how much time I spend on something in order to get traffic (like the couple hours I spent yesterday writing a potential guest post) will make me think “Joey, is this really worth this much time?”

      Anyway…there’s my own special counter-point Mr. V.

    • “However, many of your videos overstate a problem, rather than provide a concrete solution.”

      Are you not paying attention to what is truly being taught here?

      Desire-based tension.

      He doesn’t have to come out and say it: you want the answers, you join the program. He’s showing you by example exactly what he teaches and obviously, it works like a boss. A strong desire to know the answer is built up and the only way to relieve it is to buy.

  • Argh!  I heard that your accountant is miserable. Something about needing to put more time in tracking things because you are putting in less time to make more.  Is that true?