[Split Test] Which Progress Bar Format Increased Conversions by 14.17%?

“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.” Walt Disney said it, and it’s a perfect encapsulation of the spirit that drives us to continually improve our product at LeadPages. We’ve shown you the results of dozens of split tests created by customers, but we also do lots of curiosity-driven research ourselves to split-test new features before we offer them to you.

A few months back, we got curious about a seemingly minor LeadBox feature: the progress bar. Which format would provide the most clarity for our customers?

  • Version A: Static progress bar, text displayed within the bar
  • Version B: Animated progress bar, text displayed outside the bar

Which progress bar format do you think boosted conversions by 14.17%?

Vote below to reveal the winning split test page and our analysis.

Vote: Which Page Won This Split Test?
1 What's Your Vote?
2 And the Winner Is...
Static progress bar, text displayed within the bar
Animated progress bar, text displayed outside the bar
1 What's Your Vote?
2 And the Winner Is...
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YES! Nice call!
Nope! Try Again Next Time!
Winner: Version B created an overall increase of 14.17%
17% 83%

How People Voted

Click here to see our take on these results

If you chose Version B, you are correct!

Version B, with a 99.98% probability of outperforming Version A, received a 14.17% increase in conversion rate. Although we can’t say with 100% certainty why the animated progress bar caused the increase, here are a couple of my speculations:

  1. The motion of the animation grabbed the customer’s attention and clearly communicated their place within the funnel.
  2. Displaying the text above the progress made the message more legible for the customer.

Not all customers are the same, but testing your progress bar formatting may be something to consider for your own LeadBoxes™.

What Do You Think?

Did this test’s results surprise you? Why do you think Version B increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages™, you should know that all Pro and Enterprise users can run any split test inside LeadPages™ in just five clicks.

Do you have LeadBoxes™ that you would like to test on your own? If so, you can set up the exact same type of test in under a minute. You can also split test headlines, text color, backgrounds, opt-in forms, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages™ account.
[youtube http://www.youtube.com/watch?v=4QPp-zFMlw0]