[Split Test] Which Image on this Webinar Landing Page Increased Opt-Ins by 66.12%?

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Oh baby! We have our very first split test featuring, you guessed it, a baby! Fire up the stroller and get ready to explore this unique split test where a headshot (a more professional image)  competed against a more family-focused picture with an adorable baby.

Which image do you think increased this simple webinar landing page’s opt-ins by 66.12%?

Vote below to reveal the winning split test page and our analysis.

Vote: Which Page Won This Split Test?
1 What's Your Vote?
2 And the Winner Is...
50%
Justin's Headshot
Justin's Family-Focused Image
1 What's Your Vote?
2 And the Winner Is...
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66%
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YES! Nice call!
Nope! Try Again Next Time!
Winner: Version B created an overall increase of 66.12%
28% 72%

How People Voted

Click here to see our take on these results

If you chose Version B you are correct!

Version B, with a 100% probability of outperforming Version A, increased opt-ins by 66.12%.

Although we can’t say with 100% certainty why this change caused the increase, here are a few of my speculations:

  1. The image in Version B communicated Justin’s humility, increasing the visitors buy-in.
  2. The baby, how can you say no to that face? Am I right?

Not all visitors are the same, but testing your webinar landing page imagery may be something to consider for your own landing pages.

What Do You Think?

Did this test’s results surprise you? Why do you think Version B increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages™, you should know that all Pro and Enterprise users can run any split test inside LeadPages™ in just five clicks.

Do you have a webinar landing page like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also split test headlines, calls-to-action, text colors, opt-in forms, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages™ account.

[youtube http://www.youtube.com/watch?v=4QPp-zFMlw0]

  • I would suggest that it wasn’t just having a baby in the picture that made the difference. It was visibly showing the speaker as a parent, that made him more relatable to a sizeable chunk of his demographic.