[Split Test] Which Image Increased Opt-Ins for This Webinar Landing Page by 28.56%?

Can you spot a winning photo? Here’s your shot! Below you can see a simple webinar landing page test, run  by Jeffrey Grossman, the President of Acupuncture Media Works. He tested a personal photo against a professional image.

So, which photo do you think increased this simple webinar landing page’s opt-ins by 28.56%?

Vote below to reveal the winning split test page and our analysis.

Vote: Which Page Won This Split Test?
1 What's Your Vote?
2 And the Winner Is...
Personal Photo
Professional Image
1 What's Your Vote?
2 And the Winner Is...
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YES! Nice call!
Nope! Try Again Next Time!
Winner: Version A created an overall increase of 28.56%
44% 56%

How People Voted

Click here to see our take on these results

If you chose Version A you are correct!

Version A, with a 95% probability of outperforming Version B, increased opt-ins by 28.56%.

Similar to any split test, we can’t say with 100% certainty why this image caused the increase. However, I believe the personal image in Version A was more relatable to the visitor, leading to an increase in customer buy-in.

That  being said, not all site visitors are the same. Split testing your landing page images may be something to consider for your own pages.

What Do You Think?

Did this test’s results surprise you? Why do you think Version A increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages™, you should know that all Pro and Enterprise users can run any split test inside LeadPages™ in just five clicks.

Do you have a landing page like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also split test headlines, text colors, calls-to-action, opt-in forms, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages™ account.

[youtube http://www.youtube.com/watch?v=4QPp-zFMlw0]