[Split Test] Which Headline Tripled Conversions on This Landing Page?

Cluttered garages are certainly a common problem, but what type of copy will actually motivate people to seek out a solution?

That was the key question in this split test from Troy Greenberg of GarageCabinets.com. Troy tested two different headlines:

  • Version A: Got clutter in your garage?
  • Version B: Download Your Free Guide Now!

Which version do you think more than tripled the page’s opt-in rate?

Vote below to reveal the winning split test page and our analysis.

Vote: Which Page Won This Split Test?
1 What's Your Vote?
2 And the Winner Is...
Got clutter in your garage?
Download Your Free Guide Now!
1 What's Your Vote?
2 And the Winner Is...
3 Free Guide
Free Download: See Results from 20 of the Best Split Tests We've Featured on Our Podcast, ConversionCast (Called "The Split Testing Encyclopedia of Results").
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YES! Nice call!
Nope! Try Again Next Time!
Winner: Version B created an overall increase of 355.07%
64% 36%

How People Voted

Click here to see our take on these results

If you chose Version B you are correct!

Version B, with a 100% probability of outperforming Version A, took the conversion rate from 1.20% to 5.46%, which makes a huge difference in the number of conversions over time.

Although we can’t say with 100% certainty why this change caused the increase, here are a few of my speculations:

  1. The incentive featured in Version B increased appeal and lead to an increase in opt-ins.
  2. Generally, if you ask a question in your copy that visitors can respond to with “no,” your conversion rate will suffer. That may have been the case with Version A.

Not all customers are the same, but testing your headlines may be something to consider for your own landing pages.

What Do You Think?

Did this test’s results surprise you? Why do you think Version B increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages™, you should know that all Pro and Enterprise users can run any split test inside LeadPages™ in just five clicks.

Do you have a landing page like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also split test copy, colors, backgrounds, opt-in forms, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages™ account.

[youtube http://www.youtube.com/watch?v=4QPp-zFMlw0]