[Split Test] Which Headline Increased this Landing Page’s Opt-Ins by 12.93%?

Ready to look your best for your wedding day? The good people at Bride Body created a book to help brides get their arms ready for the big day. As part of Bride Body’s Facebook campaign,  they ran a split test on one of our landing page templates to determine which headline strategy would best match their visitors’ motivations. The headlines included:

  • Version A: A Free Book on How to Get Wedding Dress Ready Arms
  • Version B: How to Get Wedding Dress Ready Arms

Which version do you think increased this simple landing page’s opt-ins by 12.93%?

Vote below to reveal the winning split test page and our analysis.

Vote: Which Page Won This Split Test?
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2 And the Winner Is...
A Free Book on How to Get Wedding Dress Ready Arms
How to Get Wedding Dress Ready Arms
1 What's Your Vote?
2 And the Winner Is...
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YES! Nice call!
Nope! Try Again Next Time!
Winner: Version B created an overall increase of 12.93%
42% 58%

How People Voted

Click here to see our take on these results

If you chose Version B you are correct!

Version B, with a 100% probability of outperforming Version A, increased opt-ins by 12.93%.

Although we can’t say with 100% certainty why this change caused the increase, here are a few of my speculations:

  1. The headline in Version A is longer than the headline featured in Version B, adding friction to the page.
  2. The headline featured in Version A may lead the visitor to believe that the product is very lengthy, as it is described as a “book.” The visitor may be looking for an immediate solution and may not be willing to opt-in if their level of motivation to read a “book” is too low.

Not all visitors are the same, but testing your headlines may be something to consider for your own landing pages.

What Do You Think?

Did this test’s results surprise you? Why do you think Version B increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages™, you should know that all Pro and Enterprise users can run any split test inside LeadPages™ in just five clicks.

Do you have a landing page like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also split test calls-to-action, text colors, imagery, opt-in forms, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages™ account.

[youtube http://www.youtube.com/watch?v=4QPp-zFMlw0]